In recent years, you must have heard about GamStop or seen its logo on football sponsorships. This scheme has gained immense power since the UKGC obliges all online casinos within the UK to acquire this self-exclusion scheme. Gamstop has partnered with several entities including English football teams. Since gambling and football cannot be separated anymore, this situation has encouraged Gamstop to partner with football clubs.
Why Does GamStop Need Promotion?
The Professional Players Federation or PPF had secured a partnership in 2019-2020 with Gamstop, the self-exclusion scheme. The main reason behind Gamstop partnering with football clubs is to raise awareness among the audience about responsible gambling.
Through this partnership, PPF had also aimed to raise awareness and the importance of Gamstop across its social channels and websites. It also ensured that both athletes and consumers know how to access Gamstop services if they need them.
The chief executive of the PPF, Simon Taylor mentioned that professional athletes including football players are at a higher risk of developing a gambling addiction than their peers.
Gamstop makes it easier for them to decide for their betterment. While there are still some no GamStop CasinoGap sites, Gamstop ensures that potential customers are informed about the available help for people who they might also know. She also mentioned that PPF was committed to the scheme and would help build up the popularity of the scheme among all audiences.
UKGC had made it compulsory for all regulated and licensed gambling operators to integrate Gamstop into their applications and websites from the 31st of March, 2020. Hence, it had become compulsory for operators to ensure that every punter seeks to sign in or register to their platform.
This is to ensure whether each punter has opted in for the scheme in order to grant or deny access to them. Also, compulsory integration ensures that punters can dissociate or block themselves for all 250 online operators in the UK just by signing up on Gamstop for a period of 6 months, a year, or 5 years.
Social Media Marketing
Social media marketing is one of the easiest ways for millennials to share content. Adding it for the promotion of Gamstop is necessary. It is widespread across Facebook, Twitter, Instagram, and many other popular platforms. Advertisements across football matches are also a great way for the audience to come across it.
Football is one of the most popular sports across the UK and Gamstop is most needed among football fans since their numbers are the largest. In recognition of Gamstop, Luton Town Football has also partnered with Gamstop.
The partnership is similar to other sports entities and brings about immense awareness of the importance of self-exclusion from gambling addiction. The fans and followers of Luton FC come across anti-problem gambling campaigns on their social media pages, websites, and on match days.
Apart from the football fans being the major target audience, footballers themselves are also properly guided on problem gambling and its effects and thus, Gamstop is a win-win situation for everyone associated with the club.
Similarly, Middlesbrough FC has also partnered with Gamstop with similar implications and the agreement would help to bridge the gap of knowledge between supporters and players.
They would be informed about the repercussions of excessive gambling tendencies. Hence, the integration of the scheme on football club’s websites would be expedient to the knowledge and understanding of the initiative taken up by Gamstop. This would eventually lead to harmless and responsible gambling over the years.
Search Engine Optimisation
SEO is a fundamental component of digital marketing for Gamstop as people conduct innumerable searches every year with the motive of finding relevant information about Gamstop and its services. Ranking higher and greater visibility in search results than other competitors can impact the bottom line.
However, SEO has been evolving over the past few years to give users more compact and direct answers and provide information that would keep users on the results page. Features such as knowledge panels and rich results in search can increase visibility and provide users with adequate information about the direction of the scheme and its results. SEO is basically the foundation of a holistic marketing ecosystem. Implementing ideas across organic and paid campaigns, websites, and social media is effective.
Pay Per Click Ads
PPC is an advertising model which pays advertisers each time a user clicks on one of their ads posted online. The most common type is paid search advertising which appears when people search for things online via search engines like Google. Businesses running ads are only charged when users click on the ads, hence, pay per click.
Other forms of PPC consist of display advertisements like banners and remarketing. In order for ads to appear with the results on SERP, advertisers do not have the option of paying more. Gamstop also offers such ads for raising awareness among punters.
Partnerships With Organisations
Gamstop has partnered with multiple organizations to promote safe and responsible gambling. From football clubs such as Luton FC to other similar services like Gamban and Data Shed, Gamstop has had immense support due to their cause.
Gamstop and Gamban share the common goal of helping problem gamblers. They signed a partnership with the same aim and Gamban offers software for blocking online gambling applications and platforms. Punters need to download the app and can ban themselves from the websites they choose.
Middlesbrough FC or Boro has a partnership with Gamstop to promote and foster safe gambling and the club is the first to support Responsible Gambling Week in the UK.
Leeds-based Data Shed helps and supports Gamstop through its data technology services. Founded in 2014, it focuses on data integration and analytical projects for customers. It is a pride for the company to promote and work along Gamstop for a cause that needs recognition in today’s world.
Gamstop has gained immense popularity in curbing down problem gambling across the UK. Having over 160,000 registrations by 2021, it expects to achieve fairer and more responsible gambling in the UK over the years. This can only happen due to the never-ending support from other gambling-concerned entities like the UKGC and Gamban.
Data Shed has also played a key role in promoting Gamstop along with football partnerships with clubs like Luton FC and Middlesbrough FC. Gamstop looks forward to many more such partnerships to see a healthy gambling ambience over the years with minimal damage to the punters and their families, both mentally and financially.