Back in the early days of the internet, link building was pretty simple. In 2019, your content needed to be relevant and well-written so that people would naturally share it on social media and link to it from their own blogs or websites, resulting in those coveted natural links from highly authoritative domains.
Today, however, it seems like the only natural link-building strategy that works is natural link building! Why? Let’s take a look at some recent changes and trends in link building and how you can stay ahead of the curve by creating a solid link-building strategy today!
As the year 2022 draws near, companies will become increasingly focused on link building, and if you’re not careful, you could be left behind in the dust. To make sure that doesn’t happen to you, here are some great tips for creating an effective link-building strategy that can help propel your website ahead of the competition.
Link building has always been important to your success, but with the rapid growth of search engines like Google and their infinite wisdom, it’s becoming more and more crucial.
There is no specific formula for how to write blog headlines. But the steps below will showcase how to grab the right title for your blogs and get better at it with time. Get more clicks with these proven steps.
Do you ever wonder whether or not the Facebook ads that you see in your news feed are really effective? This is especially interesting since you sometimes find them intrusive and irritating. Having them on board can have a huge impact on your business, so if you're a business owner, think about taking advantage of them. But how does Facebook advertising benefit businesses exactly?
Imagine a location where many businesses offer the same products or services. How do you make a decision on which store to patronize? You probably do a little scouting by visiting a few of them. While you are in there, you note how they present their products or services and how it resonates with you before making a decision. That is what branding is.
Pinterest is a fun, online pinboard with over 400 million people and 70 billion ideas. It is a powerful platform to get customers to discover your brand and grow your business. This article explains how to use Pinterest for your business.
So you’ve decided to set up goals for your site’s SEO, and now you’re stuck on what those goals should be. You could create one goal that looks something like top 10 spots on Google for terms X, Y, and Z by January 1st.
But as long as you’re setting up one big overarching goal that will take a lot of time to achieve, it makes more sense to break that down into smaller pieces that will help you achieve your end goal faster.
Setting clear SEO goals can help you effectively reach your business goals, whether they be to attract more customers, sell more products or services, increase traffic, etc.
If you don’t know what your goals are or how to set them, this guide will help you do that in no time. Simply follow the steps below and you’ll be well on your way to your next successful marketing campaign!
In the absence of engaging content marketing, your audience will grow bored with your content. A large return on investment can be achieved by trying new content types and increasing the value of your existing content. The absence of a content strategy is similar to walking and blindfolding your eyes in a pitch-black room. This is why we teach you how to boost your content marketing game with our top-notch strategies.
Are you considering a career in digital marketing but are unsure if it's the right fit for you? People often question the values and benefits in case they start with anything relatively new. Despite the fact that digital marketing has been around for a while, there is still some scepticism regarding its long-term viability as a profession. Many people ask themselves a series of questions before contemplating digital marketing as a career option. With this blog, we'll try to answer them all, for you.
What Is SEO & Why Is It Important? Search Engine Optimization is a set of rules that improve a website's ranking in search engines. If you want your business in the top positions of a Search Engine Result Page – SERP, Search Engine Optimization is very important.
While there are no hard and fast rules when it comes to generating more Google traffic, there are some common best practices to adopt. In this post, you will learn 12 of these practices and how they can improve your SEO ranking, generate more traffic and leads for your website.
TikTok has quickly become one of the most popular social media platforms in the world. If you’re on the fence, it’s time to learn How to use TikTok to grow your business. Hop on the trend! Here are tips that will help your brand grow on the platform.
Hreflangs are identifiers that tell search engines and other web crawlers which language a page or site's content is in, and which other languages it can be translated into.
Hreflangs are one of the best ways to make sure your website reaches the right audience – whether it’s people looking at your website from different countries or people who don’t speak your native language.
Hreflangs (or hreflang tags) are one of the factors Google and other search engines use to determine which version of your site to show in their search results for people looking for that content in another language or locale.
Hreflangs basically lets you specify that content on your site needs to be served with a different language or locale tag depending on the searcher’s location.
Your hreflang tag also allows you to specify if any content on your site needs to be served with a specific language or locale even if the user has set their own browser settings to something other than their location.
Hreflangs are tags placed in the source code of a website, indicating different language variants of the same website.
In this guide, we'll go over the basics of hreflangs, why they're important for SEO, how to implement them on your website, and more! Let's get started!
When it comes to optimizing your e-commerce site structure, you have the option of focusing on either user experience or search engine optimization (SEO). While both strategies are important, don’t forget that some aspects of your e-commerce site structure will be visible only to search engines.
By using the tips listed below, you can optimize your e-commerce site structure to help boost your rankings in Google’s search results without sacrificing functionality or frustrating your customers.
While e-commerce sites can be optimized for search, there are some key differences from regular websites that have to be considered in order to get the best results from your site.
Canonical URLs are a common topic in the field of SEO, but they’re also commonly misunderstood, causing many websites to lose out on ranking opportunities or even get penalized by search engines due to duplicate content issues.
In this beginner’s guide to canonical URLs, you’ll learn what canonical URLs are and how they can help your website boost rankings and increase traffic from search engines. We’ll cover what types of pages should have canonical URLs, the benefits of using them, how to implement them on your website, and more!
Canonical URLs are important when it comes to search engine optimization (SEO) and user experience (UX). Canonical URLs allow you to decrease the number of duplicate pages in search results and help users find the correct page in search engines and in their browser history. Here’s how you can implement canonical URLs into your current website and provide your users with an improved experience.
If people purchase your products online, request your service, or subscribe to your SaaS product, you have a digital marketing funnel. A whole process goes into people deciding it is worth paying for your products or service.
Until recently, TikTok was considered just a Gen Z app. Now, TikTok has gained more popularity outside of Gen Z circles and advertisers are beginning to spot the app's potential. This step-by-step guide will help you get the best marketing results with TikTok advertising.