Believe it or not, but the content is taking today's web world by storm.
Every business owner (from small to large enterprise) focuses mainly on creating value-driven content to increase brand awareness, improve searchability and visibility on search engines, and build authority and credibility among their potential prospects.
However, it's also true that content is of no use if it's not reaching the right readers. Agreed? And how can you make your content reach the right audiences?
Yes, you guessed it right. Through content marketing.
Content marketing has become an essential part of today's marketing strategy as it highly focuses on driving sales by providing your customers with what they're looking for while searching. Therefore, entering the world of content marketing has become more vital than before for all business people who want to stay ahead in the game.
But why am I encouraging you to leverage and create an infallible content marketing strategy so much? Is it really worth it? Does it drive results? Yes, it's worth all your efforts, and it drives tremendous results.
The research shows that content marketing delivers 3X as many leads as other marketing. In fact, marketers heavily rely on content marketing as it costs 62% less than other marketing channels. Plus, content marketers who regularly blog are 13X more likely to see positive ROI.
You see, that's the wonder of content marketing!
Still not convinced about why you should use content marketing to ace today's marketing game? Well, I have 10 unique benefits of content marketing to share that you won't be able to resist. But first, let's learn the basics of content marketing and its importance.
What Is Content Marketing?
Content marketing is a type of digital marketing that centers on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, it's the art of building your business' reputation by consistently creating interesting, engaging, and informative content about topics related to your industry for people in your target market.
The Importance of Content Marketing in Today's Content-Driven Age
Today, our world is driven by content. Content marketing has evolved into an entire industry that allows businesses to share their expertise with the world through blog posts, articles, videos, infographics, and more.
It's no longer enough to just have a website or social media profiles; your business must create engaging content to distribute across these networks to connect with your audience.
Talking about the significant growth in content marketing, it has increased in popularity with time due to its effectiveness. As the demand for content consumption rises, companies realize that they can use the content to market their products/services and be a source of entertainment and learning for their audience.
As people consume more content daily, a new generation has been born – the "digital native." That being said, an effective content marketing strategy can help build trust and credibility among your target market while also establishing yourself as an expert in your field.
The 10 Awe-Inspiring Benefits of Content Marketing You Can't Ignore
1. Drives More Traffic and Sales
Every day, thousands of businesses take to the web in hopes of making a sale or two. And content marketing can help them out. Content marketing is a process of strategically planning and creating content with the intention of driving more traffic and sales to a business.
It involves creating and distributing valuable content to attract an audience, encouraging them to visit the business' website or buy its products/services, whether it's through articles, blogs, videos, or social media posts.
2. Improves Your Brand Awareness
As marketers seek to establish their presence in an increasingly competitive world, many are turning to content marketing as a way to improve brand awareness.
Content such as the one you're reading right now is just one example of how companies can use content marketing as a tool for building brand recognition and generating revenue.
By creating informative and targeted content that they hope their target market will read, companies allow themselves to display their knowledge and establish themselves as a reliable source of information.
3. Educates and Informs Customers
Content marketing educates and informs customers by providing relevant, valuable information about the business. It provides value to customers before they're even aware of wanting it.
The ultimate goal of content marketing is to produce and market informative content specific to the brand that intrigues consumers enough for them to want further contact with the business.
Well-crafted text, video, images, or even social media posts can elicit a sense of trust and understanding in the brand.
4. Strengthens Authority and Trust
Content marketing helps to establish authority for your company as an expert in the field. Consumers naturally look to those they consider sources for advice on purchases. Content marketing can show that your company is knowledgeable enough about its own products or services to speak with authority.
Content marketers are building trust among their target audience by publishing well-informative content on their websites. There are three significant ways content marketing builds trust among its target audience: education, impartiality, and relatability.
5. Powers Your Social Media
Content marketing powers your social media by helping you grow your audience. The more people like and follow you, the more significant number of potential customers you have at any given time. Also, as you build your social media presence, you can use it to strengthen your brand and continue to engage an audience.
If you were to look at the web analytics for any active company's website, you would probably see that almost 20% of their traffic comes from social media. This is because people like keeping up-to-date on the latest products and news, and social media outlets allow for this easy access to customers.
6. Fills Gaps in the Conversion Funnel
Content marketing has fundamentally changed the way we market. There are many touchpoints on the path of conversion, but some are more important than others. You can't just show up on someone's doorstep and expect them to believe in your product instantly. It takes a lot more work than that, which is where content marketing comes into play.
Content marketing fills in gaps in the conversion funnel and makes an impact on people's consciousness. It drives brand awareness, thought leadership, and customer education. These are good things to do even if you don't want to sell anything. These things help establish your brand as a trusted authority with valuable information that potential customers need and appreciate.
7. Profitable Than Traditional Marketing
Traditional vs digital marketing always remains a topic of debate among marketers. Traditionally, marketing is all about "selling" a product. It's all about advertising and showing off the best possible angles of the product to entice customers into buying it. However, times have changed.
Content marketing is a new way for companies to show off their products by delivering helpful information that will attract potential customers and then turn them over to a salesperson by the end of the article or video.
And the best thing is -- content marketing is more cost-effective than you can ever think of. In fact, at the beginning of this article, I told you that it costs 62% less than other marketing approaches.
8. Opens Channel of Communication
Every day, people are more likely to pick up their phone or type in a web address than look through the newspaper or open their mailbox. This is because modern technology has made content readily available for all to see, hear and read.
Content marketing takes advantage of the sources of information that consumers turn to daily. Brands can create engaging and informative content, which encourages the audience to share it with others. Eventually, in a way or other, content marketing opens the channel of communication.
9. Cuts Down the Cost
Content Marketing is a buzzword today. From an outsider's perspective, it seems like a business strategy that didn't make much sense because there was no apparent reason to do it.
However, when you delve deeper into this field, you realize how content marketing works and cuts down the cost of your business.
Content marketing has a huge potential when it is being tailored to meet customer or consumer needs. In other words, when the content is appropriately targeted, the cost of selling can be reduced significantly.
10. Results in Higher ROI
How many times have you heard a client complain about his website not generating enough leads? It's a frustrating state of affairs for small business owners, knowing that investing in the right tools and strategies can improve their ROI by leaps and bounds.
This is where content marketing comes into play; with everything from blogs to email newsletters and social media marketing, content marketing has become a powerful tool for growth.
Content marketing brings consumers to you by providing valuable content for free. This not only saves them money but also increases your overall ROI.
The Benefits of Content Marketing: Wrap Up!
You see, content marketing is one of those things that can help you achieve all your business goals. It helps with SEO and gives you an edge over competitors without spending on expensive PPC campaigns or waiting for the following algorithm change.
Content marketing is indeed a powerful way to reach your customers where they are. It's one of the most cost-effective ways for businesses to connect with their target audience, generate leads, and create buzz around their product or service. If you haven't yet tapped into content marketing as part of your business strategy, now's the time!
So, are you ready to reap the benefits of content marketing and take your content game to a whole new level?