In truth, there are a lot of benefits your business can receive from Facebook advertising. It works similarly to most ads you see on other social media platforms.
Many small businesses use Facebook ads to grow online today, from acquiring new customers to building better brand awareness. Yet that's just the tip of the iceberg for what Facebook ads do online.
Looking for more information about Facebook ads? Look no further; we have all the insight you need. You will be astonished at the benefits Facebook offers. If you are not leveraging all the advantages of Facebook advertising, you are probably missing out on a huge portion of your audience.
Let’s jump right in.
1. Most of your customers are on Facebook
First, let's examine the facts. Facebook is used by 80% of Internet users. It's even used by 65% of people over the age of 65. The Facebook page is viewed by billions of users every day, and most of them want to check it continuously.
You can be sure that your customers are using Facebook, regardless of who they are. And they do so every day. Because of this, Facebook advertising is one of the most valuable forms of advertising!
2. Facebook Ads are the most targeted
Your exact audience can be reached through Facebook advertising, which is one of its major benefits. Advertisements on Facebook are among the most popular online advertising methods. Advertisements can be tailored to people by their age, interests, and geographic location.
When you know who your customers are, you can engage them with Facebook advertisements.
3. Facebook Ads are the cheapest form of marketing
A major advantage of Facebook ads, when compared with traditional media, is that they are among the most affordable.
In fact, you can reach 1,000 people for just $5. To reach the same audience, it makes no sense to spend more on radio ads, television ads, billboards, and other traditional advertising.
4. Facebook ads are fast
The Facebook advertising system is fast. Results appear immediately. It is possible to reach thousands of people straight away. Therefore, if you're looking for a fast, efficient way to drive traffic and conversions, Facebook advertising is the best choice.
5. Facebook ads increase brand awareness
You can significantly increase brand awareness by advertising on Facebook. People can learn more about your services and products through it. If people are familiar with your brand, they are more likely to buy your products when it comes time to purchase.
6. Facebook ads increase website traffic
You can increase traffic to your website by advertising on Facebook. Using a website click campaign, you can direct your audience to your website.
There are several ways to increase website traffic. Facebook advertisements are beneficial over other sources because of their precision and cost-effectiveness.
7. Facebook ads increase sales, revenue, and leads
There is no myth about Facebook advertising. Sales, leads, and revenue are actually driven by it. Below you will find a screenshot of a Facebook ad that generated $1,557.50 in sales and cost $519.87. The average cost per conversion was $3.42.
Doesn't it look good? There is an unfortunate reality that Facebook advertising does not easily increase sales. The process takes time and experience. There is a real possibility of losing thousands of dollars without any return on investment. Due to this, we suggest you hire a Facebook advertising specialist or invest in social media advertising services.
Professional management of social media normally charges $400-800 per month. The cost-effectiveness of hiring a professional agency over hiring a full-time employee, therefore, is greater.
8. Facebook ads can be measured
Facebook advertising does not involve guesswork. It produces measurable results. You can see the numbers for yourself. There will be information available about your impressions, clicks, and conversions.
The easiest way to track conversions is to install either a conversion or Facebook ads pixel on your website. If you don't know how to do this, you can get assistance from your Facebook advertising specialist.
9. Using Facebook ads increases customer attribution
By advertising on Facebook, you'll be better able to attribute customers to your business. Attribution refers to how often your brand is seen by the audience. Your business has a greater chance of converting them the more often they interact with you.
Your company will gain more conversions by advertising on Facebook in the future and increase your touchpoints with your audience.
10. Facebook ads can lower your acquisition cost
In the event that you are able to get Facebook advertising to work for your business, it will likely reduce your acquisition costs. With Facebook advertising being so inexpensive, you can eliminate some of the other expensive campaigns you are running.
11. Facebook ads can boost sales off-line
It is possible to drive offline sales with Facebook advertising.
We have seen a significant increase in in-store traffic for clients who run Facebook ads following our work. When customers trust your solution, you can expect them to see your ads on Facebook, visit your website, and come to your location.
12. Facebook ads can attract website visitors
Do you recall seeing a Facebook ad after visiting a website? We call this remarketing.
Your website can be remarketed to recent visitors through remarketing. By using Facebook advertising, you can re-engage customers who visit your website but do not buy or contact you. It is a huge benefit that can significantly increase your conversions.
13. Facebook ads can stimulate repeat business
Repeat business can be generated through Facebook advertising from existing customers.
Facebook allows you to import customer email addresses into your advertising campaign with their audiences feature. Advertising directly to those who are most likely to purchase from you will allow you to reach your target audience more effectively.
14. Facebook ads improve engagement
Advertising on Facebook engages your target audience. Your advertisements are engaging if they are liked, commented on, and interacted with.
The importance of engagement resides in the fact that it indicates a stronger connection to your target audience.
By engaging with your brand, people are establishing an indirect connection with you. You will have a stronger connection with your audience if they are more engaged. It is more likely for them to convert if they feel connected to your business. Your engagement will also increase dramatically if you invest in social media management.
15. Facebook ads contribute to word-of-mouth and referrals
A Facebook ad has the advantage of being social, which makes it more effective than any other form of advertising. Ads on Facebook have a high probability of going viral. Those who see your ads will likely recommend it to a friend if they resonate with them.
16. Facebook ads can be helpful in building your email list
Your email marketing campaign can be fueled by Facebook advertising.
Through Facebook ads, you can capture customers' email addresses using the "lead ad" forms. Additionally, you can build your email list by directing traffic to your website's external form.
17. Facebook ads can grow your blog traffic
There is no point in blogging without traffic. Your blog can be exposed to the masses via Facebook advertising and generate immediate traffic.
In case you didn’t know, your blog is more trustworthy and credible if you advertise it. It’s one way to build a deeper relationship with your audience through it. Additionally, you can leverage Facebook advertising to provide a direct link between your blog and traffic.
18. Facebook ads can boost your SEO rankings
Social signals are used by search engines to rank websites.
The social signals you receive are determined by your social media activity. It includes sharing posts, liking them, and commenting on them. You can use Facebook advertising to enhance your social signals, which will indirectly impact your search engine rankings.
19. Facebook ads can lead you to new markets
Expanding your market reach with Facebook advertising is possible. Advertising on Facebook can help you increase the exposure of a new product or service you're bringing to market.
The advantage of Facebook advertising is that you can test the market at your own pace.
20. Facebook ads are updated in real-time
Advertisements on Facebook are real-time. It is possible to monitor your campaign live.
Furthermore, if you are not satisfied with the results, you can alter your campaign immediately.
It is not possible to do this with any other form of advertising. The problem is that you cannot change your advertisement immediately if you do not see results if you invest in radio, television, or print media. There is no way around it if you don't want to lose money.
With Facebook advertising, you will be able to reduce your losses immediately and come up with adjustments to increase conversion levels.
21. Facebook ads are used by your competitors
A lot of your competitors use Facebook advertising to grow their businesses.
If you do not use Facebook advertising to reach your audience, you are making things easier for them. Unless you use online advertising, you won't have a business in the near future. You need to make sure that you are using social media to grow your business if your customers spend most of their time on it.
22. Facebook ads give you an advantage over larger companies
Using Facebook advertising to crush the competition can be a backdoor you don't want to miss out on. The cost of advertising won't rise as much as with Google AdWords because there are no large competitors.
You and your audience are on your own. You will probably see effective results with Facebook advertising, as long as your ads are relevant.
23. Facebook ads are “portable”
Online commerce will soon be dominated by mobile. Nearly half of all Internet users access the Internet through their phones. More than 84% of Facebook users use mobile devices to access the site. As a matter of fact, Facebook has become one of the largest mobile applications available today. You will not be disappointed with Facebook advertising if you follow the trends of advertising. Advertising to your audience on their daily devices is easy.
Facebook has again reached another milestone, according to the latest figures released. Over 2.7 billion people access Facebook on a monthly basis. The more interesting number is this: Over 2 billion people use Facebook every day. Almost half of these users access these sites using their mobile phones. It's more than a billion possible customers for your business.