What is Chatbot Marketing?
The emergence of artificial intelligence and automation has given rise to chatbots as an effective digital marketing tool. From website and social media visitors, they gather information about users and their behaviors, which is then used for conversational and personalized messaging.
If you want to create a chatbot marketing strategy, start by identifying your target audience and what kind of content you’ll be using with them. Since chatbots can automate many aspects of marketing, from lead generation to website conversions, you must set parameters around what data they’re allowed to capture from users.
You may also want to integrate other services or applications into your chatbots, such as Google Analytics. Depending on your objectives and available resources, you could work with a developer to build out a custom-made bot tailored to those specifications.
Or opt for one of the pre-built options available via an app store or marketplaces like Salesforce’s AppExchange or Facebook messenger. They often include analytics packages so you can easily track results over time and tweak them based on findings.
How to use a chatbot for marketing?
Chabot marketing is an emerging, relatively unexplored digital marketing channel that aims to reach customers at their point of need. It also saves you from hiring expensive personnel as chatbots can take care of all customer service needs and answer queries.
If done right, chatbots can improve your brand’s interaction with consumers leading to increased engagement and conversion rates. When compared with traditional digital marketing channels like PPC and SEO, Chabot marketing seems like a no-brainer for companies looking for ways to optimize their online presence.
Here’s what you need to know about using chatbots for marketing and why it should be considered by every company. While there are many applications of chatbot marketing, here are some common use cases that businesses utilize in
1) Customer Service Chatbots; For customer service are one of the most popular use cases for chatbots currently. This type of bot enables users to instantly get answers to common questions while solving other issues on behalf of real people working at your business.
Most bots include location awareness so they understand which page or platform they’re interacting with—for example, if a user texts directions to 1 Infinite Loop Cupertino California 95014 instead of asking an Apple employee through Siri where Apple's headquarters is located, Siri will send them straight to Google Maps.
Due to their ability to provide instant responses and quick decision-making, chatbots can significantly reduce support costs for businesses.
2) Chatbots for marketing; Automated customer service isn’t just useful—it can also save you money on operating expenses. The same goes for chatbots used solely for promotional purposes, especially when compared to more established marketing channels like Facebook Ads or paid search.
3) Chatbot Concierge Services; One disadvantage associated with our always-on lifestyle is having little time for ourselves or loved ones because we're constantly tethered to our devices. Chatbots offer a great way to make time for an individual’s self-care because they can be programmed to perform tasks like booking meetings, purchasing tickets, and ordering food on behalf of customers.
More importantly, chatbots can manage customer schedules on their own without relying on human intervention or manual check-ins. Even though chatbot concierge services may not be perfect at first—and likely won’t ever be—they can still free up your time by streamlining recurring tasks that don’t require your attention.
4) Chatbot Personalization; Personalization is more important than ever when it comes to achieving online success, but it can be challenging to stand out amongst competitors when you’re also trying to reach individual customers.
Though you can customize your site with everything from fonts to colors, chatbots go beyond static website components to deliver a more engaging and responsive experience that is highly customizable.
Chatbots can be programmed with natural language processing (NLP) tools that enable them to learn about individual users by logging their behavior patterns, preferences, and interests. Moreover, chatbots can connect data-driven insights from multiple sources using analytics software to improve personalized content for each customer.
5) Chatbot Marketing Content; In addition to offering customers greater convenience when interacting with your business, chatbots can also be programmed with content management systems so you have more control over how your brand is represented online.
With chatbots handling routine tasks like answering FAQs and providing contact information for specific departments, you can create promotional materials that highlight your strengths while showcasing customized messaging for specific groups of customers based on their interactions with your business over time.
6) Chatbot Marketing Automation; Similar to content management systems used in web design, chatbots also use automation tools that aim to save businesses time by eliminating repetitive tasks performed by humans.
Instead of scheduling time in your calendar to regularly post on Facebook and Twitter, you can create custom messages that chatbots will post when it's time for them to be shared. The more you use automation tools with your chatbot marketing strategy, the less money and time you'll spend creating and executing posts manually.
7) Chatbot Marketing ROI; If a picture is worth a thousand words, what does a live demonstration add? Though companies like Amazon and Pizza Hut have deployed chatbots that allow customers to easily place orders online—with Amazon's Alexa-enabled device Echo—chatbots are still evolving.
Some of today's top innovators in tech include Google, Apple, Microsoft, Samsung Electronics Co., Samsung Group, and Baidu Inc., just to name a few. As they continue to innovate, chatbots will become more than just another tool used for online shopping and customer service.
8) Chatbot Marketing Challenges; The biggest challenge when it comes to creating a chatbot marketing strategy is deciding how much of your budget you want to allocate towards technology. Though it's possible to create basic automated responses with less sophisticated tools, more advanced functionality means you'll have to invest in more powerful solutions that come with a higher price tag.
Since chatbots have grown in popularity over recent years, many providers have added extra features to their tools to cater to a variety of industries. For example, companies developing chatbots for e-commerce will need plugins to integrate with existing payment processors, whilst those developing a doctor chatbot will need plugins that speak the clinical language.
Each of these features comes at an additional cost. The more money you're willing to put into your development budget, the more powerful and versatile your bot can be.
Understanding Chatbot Marketing
According to Wikipedia, A chatbot is software designed to simulate conversation with human users, especially over instant messaging. A chatbot can answer general questions or carry out specific tasks on behalf of its owners.
Examples of artificially intelligent chatbots are Siri, Cortana, and Alexa. People can talk with Siri, for example, by asking it questions about news headlines, schedules, or weather information. These applications are very useful for businesses because they can respond to customer requests at any time of day without needing someone on-call.
However, an increasing number of companies are using chatbots in creative ways beyond just answering routine questions. Some bots have been programmed to understand basic context and jokes. They have evolved from pure text interaction into multimedia experiences that include video, images, 3D graphics, phone calls, screen sharing, and speech recognition.
In addition to interacting with customers through messaging apps like Facebook Messenger, some bots provide more immersive experiences through virtual reality (VR) headsets or voice assistants like Amazon's Echo.
Finally—in what may be one of the chatbot's biggest opportunities—the new generation of mobile robots provides digital sales representatives that can help you shop online using a combination of automated email responses and hand-off conversations between AI agents during actual purchases.
Virtual sellers will be able to follow up on orders with real product videos or personalized recommendations – both effective strategies for driving sales. Although some brands might choose to sell products directly from their websites, there is growing interest in using social media platforms as storefronts as well.
Given these capabilities, many business owners wonder if chatbots will play a significant role in their marketing strategy moving forward.
How Should You Use a Chatbot?
Businesses first need to identify their goals before creating a marketing strategy for a chatbot campaign. If your goal is to increase customer awareness, then you should put your chatbot on your website where people can interact with it throughout their purchase process.
However, if you want to drive traffic back to your site quickly after people engage with it on other platforms, having a chatbot accessible via other channels could prove more beneficial.
For instance, Samsung uses VR headsets to showcase technology options available for purchase while simultaneously handling customer inquiries. BMW gives potential buyers an interactive experience that lets them customize certain aspects of future cars without actually visiting dealerships first; BMW has seen increases in car sales since implementing this solution. Another popular option is to design a chatbot for customer service purposes.
This type of bot allows you to detect problems earlier in your sales funnel, which can boost your conversion rates and improve customer satisfaction. What Chatbots Won't Do Chatbots are relatively low maintenance, but you shouldn't expect miracles either.
While artificial intelligence is advancing rapidly, chatbots still have trouble understanding nuances of language, processing unexpected questions or situations, and learning how to resolve issues consistently. As such, humans will always be necessary to effectively run chatbot campaigns in most situations.
Depending on your needs and budget, however, this doesn't mean you cannot use chatbots in conjunction with human workforces for greater efficiency when needed when designing your marketing strategy.
Chatbot marketing benefits
Chatbots present marketers with new opportunities to connect with consumers. Rather than interrupting potential customers, chatbots can provide useful information at exactly when and where people want it—on their mobile devices. The rise of messaging apps has only made things more interesting for marketers.
It’s now possible for them to reach customers via text message, voice calls, video chats, or even by using personalized emojis (available on messenger apps like Facebook Messenger). A chatbot can help you target specific groups based on demographics, preferences, location and so much more.
For example, if you have a retail store that sells swimsuits near Miami, Florida, one of your early-adopter targets might be young women in that area who are interested in fitness activities. This type of customer is likely to download your app because they've specifically asked for content related to swimming workouts through other channels.
These users are also likely to be active social media users who spend time looking up reviews before making purchases online or offline.
And unlike other marketing techniques that rely heavily on demographic targeting -- such as buying ads based solely on gender -- chatting with these customers allows you to directly interact with potential customers in an authentic way that's tailored just for them.
As technology gets smarter, personalization will play a bigger role in your marketing strategies. Targeted messages can help you build trust with shoppers by showing that you understand what they're looking for and care about their needs enough to take action.
Whether they're chatting with a human agent or talking to an automated bot service, having access to targeted messaging helps keep engagement high while lowering costs per conversation. As chatbots mature, expect more brands to experiment with different platforms and use cases in 2022.
Your competitors may already be testing out certain tools; consider following suit if they seem successful in attracting new customers without overspending on advertising campaigns.
Advantages Of Bot Marketing
For businesses, one of the most advantageous uses of chatbots lies in their ability to make it easier for customers to ask questions. Research says that two-thirds of customers would switch to a company that uses self-service channels such as text/SMS over phone calls.
This means that chatbots can help reduce costs and time spent answering common questions by simply providing customers with information without making them call a representative. Another positive aspect of marketing through bots is its ability to provide customers with instant feedback based on their queries or needs.
According to research, 90% of customers rate immediate response as essential when they have a customer service question. This, again, allows you to avoid wasting time responding to urgent requests while also ensuring those who need a quick response get it quickly.
And finally, because chatbots reside on messaging platforms like Facebook Messenger, they allow you to interact directly with consumers rather than go through a third party – allowing brands more control over their messaging and communications with consumers. As you can see from these advantages alone – bot marketing can be extremely beneficial to business.
Disadvantages Of ChatBot Marketing
The technology is still in its infancy, and most people aren’t all that familiar with chatbots. There’s also a pretty big difference between having a text-based conversation with a robot and interacting with an actual human being on social media.
For now, marketers must be willing to educate potential clients about what chatbots are—and why they might find them useful. Some clients may never take to chatbots; many will just need time to adjust and warm up to it.
So don’t expect instant results from your efforts. Educating your audience about bot marketing will only pay off in time as attitudes shift and more people become accustomed to these new digital assistants.
One great way to reach out to prospects? Join Facebook groups focused on topics of interest.
That can help you build relationships with individuals who would enjoy learning more about how chatbots could help their businesses—and then refer those leads to you down the road.
You can even target groups based on geography, so people nearby will see your post first (you know Facebook takes care of business).
Chatbots are slowly but surely becoming more mainstream. Research states that 80% of businesses say that they are using automation to speed up the work process. While that number is increasing rapidly, it does show just how new chatbots are to most organizations.
That's why creating a chatbot marketing strategy is an important step for businesses considering how they can implement these programs within their organization.
Of course, there are some benefits and drawbacks with these programs as well. Regardless, businesses should begin implementing them sooner rather than later if they want to gain an advantage over their competition!