A Quick (Beginner's) Guide to Content Marketing

This quick guide to content marketing will walk you through the basics of content marketing, its types, crucial elements, advantages, and a lot more. Learn everything you need to know to get started with content marketing as a beginner, reach prospects, boost conversions, and ultimately maximize your profit. Sounds lucrative? Read on, then!

Image

"Content is king."

There's a reason why people (who have been in the content space for so many years) iterate this phrase every so often.

Believe it or not, but today, every industry has become a content-focused industry. The advent of the internet, technology, and digitization has allowed people to interact with various content formats ( from text-based, image to videos, and beyond ). People are consuming content on the go.

Nowadays, content has become one of the most reliable ways to raise brand awareness among prospects. Having said that, if you want to gain more business out of your business, you need to lay stress on content, no matter what.

After considering everything, I would say content is not just king; it has become everything in today's internet-drive age. Today, people want valuable content from businesses, and if you (as a business) deliver them that, your business will certainly flourish. 

However, if your content is not reaching the right audience, it's utter waste. So producing standout content alone can't do the wonders for your business. You need to make your content reach potential readers as well. 

That's where content marketing makes the heroic entry in the picture.

Content marketing (if done incredibly) can help you draw potential readers, increase sales, maximize revenue, grow your business tremendously, and even more.

If you find everything that I said above exciting, you should keep reading this post till the end because what you just read is just a glimpse, and I have a lot more to reveal about content marketing and its marvels. 

In this quick beginner's guide to content marketing, I will walk you through the basics of content marketing, its types, crucial elements, advantages, ways to create a killer content marketing strategy, and some popular content marketing tools to reach prospects and boost conversions.

So buckle up and get ready to dive into the world of content marketing with me!

First Things First - What Is Content Marketing, Exactly?

You must have guessed what exactly content marketing is by its name by now. Right? So yeah, as you guessed (most probably rightly), content marketing is all about promoting content (of all types) to reach a wider audience (through digital channels) using modern digital tools. 

Looking for a simpler definition? Here it is - content marketing is all about creating and distributing valuable content for your target market. 

What happens when you market your content effectively? Well, when you add value to people's lives through your content, you build trust. Hence, when people make purchase decisions, they automatically think of your brand first.

This is the magic of content marketing!

Types of Content Marketing, Enticing People (These Days):

  • Blogging
  • How-To Guides
  • Vlogging
  • Podcasting
  • Infographics
  • Emails
  • Visual Content
  • User-Generated Content
  • Whitepapers / E-Books
  • Webinars
  • Social Media Posts
  • Influencers / Paid Content

What Are the Advantages of Content Marketing? Why Should You Opt for It?

Around 92% of marketers reported that their company views content as a business asset. There must be a reason why nearly 40% of marketers say content marketing is an essential part of their overall marketing strategy. With that said, let's explore what wonders content marketing can bring in if you make it a part of your marketing strategy.

  • Drives More Traffic - Content marketing dramatically boosts your website traffic from the most effective channel to improve lead generation. Plus, it can drive traffic to high-value pages on your site if you conduct keyword research comprehensively and optimize your content around the relevant keywords.
  • Amplifies Brand Awareness - If you're facing the challenge of getting your brand in front of your target audience, content marketing is your way to go. It improves your brand awareness and recognition. If you create content that people are looking for, it can dramatically influence your brand recognition.
  • Creates Loyalty and Trust - It builds loyalty and trust between your customers and prospects. If you offer your audience the content that informs, engages, and persuades them to take action, people tend to trust your brand. And everyone knows that a relationship built on trust goes a long way.
  • Positions You as an Expert - The best part about content marketing is, it positions your brand as an expert in the market. When you create and share content that people find informative and valuable, you basically build a base of knowledge and expertise in your field.
  • Educates Your Customers - As you position yourself as an expert, it directly leads you to another benefit of content marketing - educating the potential customers. It's believed that a well-informed buyer is a happy buyer. So focus on creating content that educates the audience.
  • Saves Time and Money - Content marketing costs 62% less than outbound marketing while generating three times as many leads. Plus, it shows results fast. Once your content goes viral, there's stopping at all. So it not only costs less but also saves your time and effort.
  • Increases Social Media Reach - Who doesn't love oodles of followers; everybody does. And you are no different! Here's the good news - content marketing increases your social media followers. Yes, you read that right! When people find your content helpful, they share it with others on social media. voila!
  • Boosts Conversions - As you know content marketing drives traffic, but that traffic means a lot if it converts. With that said, conversion rates are nearly 6x higher for those who adopt content marketing than those who don't.
  • Provides Continuous ROI - The most significant benefit of content marketing is it offers continuous ROI. In fact, HubSpot found out that marketers who prioritize content marketing efforts are 13 times more likely to see a positive ROI. Every content you publish can bring in lots of visitors.

The 4 Crucial Elements of Powerful Content Marketing

1. Consistently Creating Informative, Valuable, and Relevant Content

Since content marketing is a long-term strategy, you need to be consistent with your content creation. Meanwhile, you shouldn't forget to produce content that educates, informs, and engages people. Doing this can help you build strong relationships with your audience.

2. Distributing Content

It's more than crucial to effectively distribute your content to your target audience to stand out amid today's clutter and noise. You can leverage the content syndication method to distribute content, reach a wider audience, and offer great exposure for your content.

3. Attracting and Retaining Clearly Defined Audience

Before you create content, you must know for whom you're creating it (means you must know about customer persona). Having said that, you must know what your readers' pain points are, what are they looking for, and other considerable things. This way, you can easily attract and retain a clearly defined audience.

4. Driving Profitable Action

If you want to drive profitable action out of your content, don't underestimate the power of factual, data-packed, original, and well-written content. Remember, the more useful your content is for online searchers, the higher it will rank on the SERPs. Be content-focused and up your content game.

How to Create an Effective Content Marketing Strategy That Drives Substantial Results

If you don't have a proper strategy in mind, your content game will fall flat. That's why having an effective content marketing strategy by your side is always advisable. 

Having said that, I am not gonna list content strategies full of jargon and technical words as this is a beginner's guide. So instead, I will try to be as precise and concise as possible in terms of covering the strategies. 

So without any further ado, let's get started.

15 Quick Ways to Create a Result-Driven Content Strategy Plan:

  1. Set Your Mission and Define Your Objectives
  2. Perform Persona Research
  3. Get to Know Your Audience
  4. Audit Your Current Content
  5. Assess Your Current Position
  6. Choose the Right CMS
  7. Brainstorm Content Ideas
  8. Decide on Content Types
  9. Research Target and Related Keywords
  10. Plan Content Production
  11. Create Content
  12. Publish and Manage Content
  13. Begin Content Marketing
  14. Conduct Influencer Outreach
  15. Analyze Content Performance

Top Content Marketing Tools for Optimum Results

Studies reveal that nearly 88% of B2B marketers use content marketing as part of their marketing strategy. And to strengthen their content marketing game, they leverage the latest content marketing tools

But how would you choose the must-use content marketing tools out of numerous content marketing tools out there? Well, don't fret! I have already done it for you. Yes, after thorough research, I have handpicked some top trending (and most useful) content marketing tools for you.

Here you go. Check out the list!

  • HubSpot
  • BuzzSumo
  • WordPress
  • Google Docs
  • Trello
  • Slack
  • SEMRush
  • Ahrefs
  • Grammarly
  • Yoast SEO
  • Optimizely
  • Canva
  • MailChimp
  • Google Analytics
  • Adobe Photoshop
  • Basecamp
  • CoSchedule

Content Marketing: It's a Wrap!

All right, then. This was all about content marketing. From basics, advantages, and crucial elements of content marketing to listing the ways to create an effective content marketing strategy and mentioning top advanced CM tools, I have covered everything. You will find everything you need to know to get started with content marketing as a beginner in this guide

Give content marketing a try; you will enjoy it for sure!

Pro Tip: Just remember, content marketing is a vast and ever-evolving space. What is working today might get obsolete. Having said that, to stay ahead in the content game, you need to stay abreast of the content marketing trends.