But creating content and put in a box is not enough unless you market it to the target audience who needs it. However, marketing content is not rocket science in today's day and age because there are many online content marketing tools at your disposal.
The best part is you don't have to learn A-Z of content marketing because these tools are plain sailing.
Using the right content tools does not only strengthen your marketing strategy but lends success in maintaining and creating new clients.
So, if you are a complete newbie or have been practicing content marketing for a while, these tools are a package you will ever need.
But before knowing about the tools, let's uncover why we need to use content marketing tools and tactics?
Advantages Of Using Content Marketing Tools
Content generated is for the help of the audience visiting the website. To serve the answers to their queries typed in the search engine, attract them for a relevant landing page or purchase page.
Content tools make the process relatively seamless, and How?
- These tools make the process efficient and cost-effective.
- Streamlining the content creation, saving both time and money.
- Aids in generating new topic ideas that apply to audience search.
- List down the recent trends.
- It helps in figuring buyer personas and creating content types to reach them.
The perks are plenty, and the reason not to use them is nil.
So, while creating a content strategy for a business, imbibing practical content marketing tools is as crucial as any other marketing step.
Buzzsumo has been the widely used tool by content marketers across the globe since forever.
To know the trending topics in the industry?
Buzzsumo is the answer.
To know what your competitors are gearing up with content?
Buzzsumo is the answer.
It is a package that powers the strategies of more than half a million marketers worldwide with help in the playing field. It offers --
- Social media analytics
- Content inspiration and curation
- Help in connecting with the audience
- Finding influences in your industry
- Content insights
- Competitor analysis
It is one gleaming tool for editorial planning and scheduling, a master of all tools, a packed deal before you even start writing a blog post.
2. Google Analytics
Writing about content tools, and how can we not list Google Analytics. It is another widely used tool by marketers to understand the audience deeply.
It gives insights about customers that only Google can offer.
How does it assist?
- It crafts a complete picture of the customer to evaluate your full marketing, content, and products with Google's unparalleled insights and machine learning capabilities to retrieve the most of your data.
- Reach the right customers with the analytics insights.
- You can dive into the details to tailor your marketing strategy.
Businesses have seen over 400% year over year growth with the help of Google Analytics
This world-class tool helps businesses find how the audience is finding and using the site, with top-notch analytics.
3. HubSpot's Make My Persona
It is a handy tool to create personalized, professional buyer personas in a few minutes.
Often content writers struggle with creating content that fits each of your buyer personas, but this tool makes it easy, instantly.
Answer a few questions about the personas, how they consume content, what challenges they face, and what they want to achieve with the content?
It is a tool the online business can use to serve, sell and market content better.
B2B lead generation is simplified with the aid of this tool to create personas and meet the end goals.
Content marketers cannot breathe without a system lying in place that allows them to organize, assign, plan, and monitor content from the inception of ideas to execution.
CoSchedule is one online content tool that primarily resonates with almost all content creators. It is an incredible tool for content writers with everything in one place --
- Marketing Calendar
- Marketing Suite
- Headline Studio
- Actionable Marketing Institute
It is a tool simplified to do more in less time and that too effectively.
Centralizing content with CoSchedule takes care of the entire marketing strategy. Crafting and managing content on blogs and social media often leaves a loophole, and with the help of something laser-sharp and efficient, it truly spikes the opportunities to grow.
It is a brilliant content planning tool for
- Planning campaigns weeks ahead of the time
- Scheduling content for blogs and social media
- Creating a manageable content cadence
- It envisions the content gap and lets your team act accordingly.
Trello is the most flexible work management tool where teams can come together to ideate, conceptualize, brainstorm on projects. Organize workflows and track the progress card.
Being in a marketing world and content creation, what's better than this tool that brings people together to pitch in and track the progress?
It is a step toward working together and sharing common grounds for ideas, brainstorming, and results.
It is a versatile content marketing tool for content production, project management, idea-collection, and planning day-to-day tasks. How do you wish to use it's upto you?
It's free to use and interfaces with many apps.
Having a presence in the internet world makes it obvious to have a sales funnel.
What is a sales funnel?
Sales funnel is a marketing term for the journey a prenatal customer goes through while making a purchase. There are three stages in a sales funnel, top, middle, and bottom, varying on the company's sales model.
The sales funnel identifies the journey that takes customers to leads and leads to buyers.
Clickfunnel is a crucial tool if you have to make a sales funnel from scratch.
Clickfunnels is effortless with the drag-and-drop function. Anyone can create a sales funnel and convert customers, and there are multiple templates to make the process quick and smooth.
And talking about features, it has bountiful
- Sales funnel
- Membership funnels
- Email integrations
- A/B testing
- Auto-webinar funnels
Did you ever think of making funnels is this easy?
Grammarly is in favorite books of not one but writers from across the globe. Not even writers, for anyone who wants to take their writing up a notch by banishing grammatical mistakes, words that get overlooked, and punctuations.
The value derived from this tool is incredible for content marketers. It is an excellent online proofreading app that analyzes the quality of your writing. It is a free tool that does the job decently, but going Premium opens doors for marrying your content with optimal excellence.
Remember, there is no room for errors in the online business world. One mistake, and your impression, gets easily tarnished. So, this tool is imperative to polish your writing in a few minutes before publishing it.
Canva comes with built-in templates and graphics to level up your content with beautiful imagery akin to a work of a graphic designer.
You know where to go for your next social media banner or an infographic or a simple template for an ebook.
Drag and drop elements in the template and give birth to some enticing graphics and imagery.
An email service provider for streamlining your emails is a must— Mailchimp or Convertkit or Aweber, or anything that has a generous free plan to start with. Email marketing is quintessential to developing a decent email list.
The pros of having an email list are generous, and it will only boost your business growth with an opportunity to land directly into your potential leads inbox. Prompt them now and then with a purchase. Or build the authority of your business by offering something valuable.
Email marketing is one of the most effective tactics, and these free content marketing tools will reinforce your business growth.
Mailchimp is easy to use, all-in-one integrated marketing platform for small businesses. It is ideal for engaging your customer with beautiful emails.
SEO is another principal ingredient of your content marketing platter. So, having a tool for keyword research is non-negotiable. Have Ubersuggest to get reports, content ideas, keyword volume, and filter the results.
You may use any toolkit for keyword research from Semrush, Ahrefs, Google trends, but the purpose should be solved.
11. Social Warfare
If you are creating on-point content and not sprouting it on social media, what's the point?
Having a social sharing tool is a must in your content marketing tools list. Social share buttons are functional and accessible when put on the blogs and other locations on the website.
Social warfare is the most recommended by digital marketing moguls.
It is an ultimate social sharing arsenal for adding enticing, lighting fast social sharing buttons to the website or blogs.
These are the tools I highly recommend, and even the digital enthusiasts, too. Each of these tools offers bottom-line measurable results.
A startup, small business, personal brand, or a giant in the space, you will see these tools used by everyone to take their marketing a level up.
Pick up what suits your content plan and witness the growth. These content tools are a fail-proof way to get lot done in less time with encouraging results.