With more than 2.7 billion active users , Facebook is one of the most popular and widely used social media applications. Not only 1.85 billion people are logging in every day on Facebook, but also, Facebook owns about 60% of all social media login . Although the millennials choose other social media apps like Instagram and Snapchat over Facebook, yet Facebook continues to dominate the market .

But if you think that Facebook is just an app through which you can connect with people, then you are wrong. Most of the small business owners are using Facebook business pages  and the tools provided by it to promote their business and reach out to more consumers .

But how can you attract consumers and engage new visitors if you do not have an attractive page for starters? You will have to learn how to optimize your Facebook  presence so that new potential consumers are driven to your website.

To help you get started with your Facebook business page and make the best use of the tools provided by it, we have put together things that you must follow.

How to Use Facebook for Business Marketing?

Social media apps are one of the best places to connect with new audiences. With its huge amount of active users, Facebook is one of the best apps for business marketing . Not only can you reach the target audience through direct conversations, comments, and even reactions, but also, you can increase your brand awareness by telling your story.

This gives you a chance to listen to your potential customers by using social media listening  and tracking tools. You could also use your Facebook business page to arrange giveaways and develop contests and reach out to more people.

Other than that, you can also use your Facebook business page to promote an upcoming event on your website. For example, if you are planning to arrange a 'Black Friday Sale' on your website, let your new customers know that through Facebook. Tools on Facebook also allow you to invite your followers and that is a great way to let the potential customers know about your brand.

Also, if you are planning to spend some money on advertising, do it on Facebook. The advanced ads tools on Facebook allow you to reach a lot of people with similar interests. So, you want to invest in ads, then it is only Facebook ads for business that you should put your money in.

How to Open a Facebook Business Page?

Now that you know how you can make the best use of your Facebook business page for marketing, let's discuss how you can open a Facebook business page. It is not at all a difficult process, you will just have to follow these simple steps given below.

Firstly, you have to understand that creating a Facebook business page is different from creating a Facebook profile . Facebook is designed in a way where you can share personal information and photos with your friends on your Facebook profile, but these business pages are public profiles that let you reach out to potential customers . Facebook algorithm is also very effective, all the customer needs to do is like your page and they will start seeing updates from your page. So, make sure that you are creating the right type of account.

Secondly, you will have to answer a few questions to create your Facebook business page. Do not worry, it is not that difficult. All you have to do is read the instructions provided on the screen and give your input accordingly. Facebook will also give you options for describing your page, setting your business name, etc, so that customers can easily find your page and contact you. The information you put up also helps Facebook to direct people with similar interests to your page through Facebook ads for business .

Next up, you will have to upload a profile picture and cover picture for your page. Remember, the more attractive your graphic is, the better are your chances of attracting potential customers.

Lastly, there are a lot of sections that Facebook provides which you can add to your Facebook business page . You do not have to fill up all the sections, it depends on you, you must choose the most appropriate options that will make your page more attractive and reachable to people. But something that you must remember is that the more information you add about your business, the better it is for you to get new customers through Facebook ads for business.

Advertising on Facebook Business Page

If you think that only by creating a page on Facebook you will be able to get a lot of customers from all over the world and grow a huge million dollars business, then I must say that you are living in a dream. A Facebook business page can indeed get you a lot of new customers and help your business grow, but you will only be able to make the best use of the Facebook market when you invest an amount of money in Facebook ads for business .

There are a lot of ways you can do business marketing on Facebook. According to Hubspot, there are around 13 different types of Facebook ads for business . But for starters, you can pay Facebook for single image ads, which will show up on the feeds of people with similar interests. Along with this image, there will also be a link to your website so that they can reach you easily.

After that, you can also pay for carousel Facebook ads for business which will show video ads to your potential customers on Facebook.

But why is investing your money in Facebook ads for business so important? It is so important because that way you can reach your targeted audience. That means, by using Facebook Ads for business, you will be able to target your audience based on Their Age, local, gender, relationship status, hobbies, education level, preferred entertainment, etc .

Also, you can choose your Facebook ads for business according to your budget. You can set your spending limit and track your growth easily.

Why is Facebook Good for Business? 

In today's time, social media plays a great role in shaping the lives of people. But other social media platforms provide marketing options, so how is Facebook better than others? How can you grow your business by creating a Facebook business page?

Firstly, the Facebook business page gives you the option of listing all types of information regarding your business . You can not only provide them with your email or with your phone number, but also the address of your store (if you have one), upcoming events, etc, all on your Facebook business page.

Secondly, the Facebook business page allows you to keep sharing a lot of content daily through posts, stories, reels, and videos . You can not only keep your customers updated about new launches, discounts, and sales, but also share your own story, and behind the scene moments to keep your customers engaged.

Thirdly, Facebook also allows you to understand your audience and set a strategy that will target the audience based on demographics. Facebook ads for business also help you to target people with similar interests.

Fourth, if you are running on a tight budget, Facebook marketing would be the best choice for you. Creating a Facebook business page is totally free . Although you will not be able to run your Facebook ads for business for free, marketing on Facebook is surely the most inexpensive marketing technique.

Lastly, Facebook also provides you the option of linking your website to your page. That way people can directly reach your website thus, boosting your web traffic.

Facebook for Business: Pros and Cons

Like any other thing, even marketing on Facebook has its own pros and cons. Let us discuss them separately for your better understanding.

Pros - 

  • With a great number of active users, it is only through Facebook that you can reach a huge audience .
  • Facebook can pull the information provided by its users and target an audience who can become your potential customers. By using Facebook ads for business you will also be able to filter your audience and target those who have similar interests.
  • Facebook also allows you to communicate with your customers and create a stronger bond with them. communication with your audience also makes them feel that you are reachable.
  • Facebook also provides you with insights that help you to track your growth and engagement .

Cons - 

  • Managing your Facebook business page will require your time and energy.
  • You also need to invest some amount of money on Facebook ads for business to increase your engagement and visibility.
  • If not managed wisely, a little dispute on social media can be bad for your company's reputation.

Facebook provides a lot of tools and unique opportunities to grow your business. The huge audience base that Facebook provides you with will surely take your digital marketing game one step ahead. Remember, social media is all about consistency and engagement and if you can use both of these in your favor then you can communicate with your potential customers in a way that they will reach out to you and purchase from your website if they need anything.