Google Trends has been around since 2006, and in that time it’s become one of the best tools for measuring public interest in a particular topic—such as a website or page—over time. But how can you use Google Trends to your advantage in SEO?
What is Google Trends?
Did you know that it’s possible to track what people are searching for in real-time? If not, don’t worry—Google Trends is easy to use. This free tool lets you monitor topics that are trending in your area, giving you a deeper understanding of what people in your niche are interested in learning about.
This knowledge can be invaluable if you’re looking for inspiration or want to monitor how well certain topics are performing on your site.
For example, when someone searches SEO services or search engine optimization services, they could mean different things. Knowing which keywords visitors are using helps companies narrow down their marketing campaigns and helps them target their audience better with better content.
It also improves conversion rates, as websites can tailor content specifically for users' needs and wants. Another benefit of tracking keyword trends is discovering popular questions and queries related to your business. If nothing else, these types of insights provide interesting fodder for future posts.
How Can You Use It?
First, when looking at search trends in your industry, you want to identify relevant key terms. For example, if you run a wine shop in New York City, it wouldn’t make sense for you to track trends in terms related to accounting software. Search for keywords related to what your company does or sells that people would use in search engines when trying to find answers about your business.
They could include words like wine shop NYC or drink wine or even buy red wine online. As soon as you begin typing these terms into Google trends, it will give you top results of similar searches over time so that you can see which terms are gaining traction with users. If one of them is more popular than others, go ahead and use it on your website. But don’t stop there! You also need to figure out how you can make unique pages on your site using those terms.
One way is to create an infographic (or series) of graphics that explain various aspects of something related to wine; they’re extremely popular on websites because they're simple to understand and fun to share via social media outlets like Pinterest and Facebook.
Another way is by including videos that explain things like different types of wines, how wines are made or where they come from, and other subjects; YouTube ranks well in Google searches and driving visitors back toward your homepage via another route (like video), ensures you get maximum exposure from their initial query.
How Should You Use It?
Just as it sounds, you can use Google trends to see what topics are trending. This information is critical for choosing which topics you want to cover on your website or in your content marketing. Here are a few ways that you can use it: Write an informational post about one of these trending topics if no one else has already done so.
Trending topics are always good for ranking because people are actively searching for them. If someone searches for something and your content is one of the first results they see, they will likely click through and visit your site. That makes it a great time to present yourself as an expert by writing authoritative posts related to those trending topics.
You should almost always take advantage of things that are popular now rather than waiting around until they go out of style or go cold.
Informational posts work well because we live in such a fast-paced society – if people search for something and find answers right away, they know there’s another resource out there where they can quickly find answers again when necessary – and over time, word gets around about who provides reliable resources like that.
Improve internal linking: One way to improve your internal linking structure is by creating additional pages based on search terms used by potential customers. By monitoring Google trends, you can determine which terms are most common among users looking for websites similar to yours. For example, say you run a small pet grooming service.
If I’m looking for dog grooming tips online, I might type dog grooming tips into Google before arriving at your site (assuming yours ranks highly). But if I type, how do I groom my golden retriever? into google, then it seems likely that I would be more inclined to bookmark my new page than just return to search results each time I need advice on goldens.
Additionally, it might even be worth creating separate pages for some of those more specific queries.
Don't start from scratch: Instead of having to think up ideas off the top of your head each week, you can choose previously trending questions that indicate demand for certain services and simply reuse old content. If nothing else, that’ll save you a lot of time without reducing its value.
Monitor competitor keywords: As soon as you set up Google analytics and start monitoring traffic sources to your website, make sure competitor keywords are part of the list.
Your competitors may not realize they're using competitor keywords but when they add proper tagging onto their webpages, their data will show up within Google Analytics under competitor keyword category reports.
Utilize long-tail keywords, which have proven more profitable than short-tails. Long-tail keywords include words with three or four words. It is recommended to use these because people do not put three or four-word phrases into their searches unless they want what they are looking for.
The tool can also tell you how much competition there is for each term by looking at monthly search volume estimates and the average cost per click figures.
How to make the best use of Google Trends?
By looking at Google trends, you can see what types of articles are most popular in specific parts of the country. This data can be used to target your content towards that audience. For example, if you're selling gluten-free peanut butter cookies (why wouldn't you?), it may be helpful to know that gluten-free foods are more popular in California than they are in New York.
That way, you can tailor your message so that Californians are more likely to be interested in purchasing from your website.
What do people like to read about? What topics are trending up or down? You'll need an account with Google Analytics (which is free) to make sense of things. But once you've got your analytics set up with your website, it's easy enough to use these tools for keyword research and competitor analysis as well!
First of all, what are you selling? If it’s a local service or product, use geo-targeting to get in front of your target audience. So many websites don’t understand how powerful geo-targeting can be for their business.
Some people only want businesses in their area, while others might want goods that are available internationally. You can tell where people are located based on who is searching for products or services—and if they’re ready to buy them! By checking out trends, you can see which areas have high volume traffic and find topics that might interest your target market.
From there, create targeted ads or sponsored content that will reach users looking for exactly what you offer! There’s no rule saying that you have to share information with your competitors, but why not provide great value instead? Build trust by giving people exactly what they want. They’ll remember how helpful your brand was when they need help themselves.
Now, identify keywords associated with your product/service and build up multiple key phrases associated with your main topic. For example, let’s say you sell custom shoes (crazy I know). Keyword research could yield shoes made in Chicago or custom dress shoes for men's leather in New York City. See? Everyone has something they need help with, so always stay vigilant about adapting to customer needs through keyword research strategies.
Use location targeting with your keywords to see if certain locations convert better. When you're researching keywords, use location qualifiers like zip codes and counties. If you notice one location is converting better than another, begin focusing on optimizing your website for that particular area. You can target cities or regions (counties) but it's usually not necessary unless you live in a very large metropolitan area.
The most important thing here is just to start small and work your way up. Do keyword research for 5-10 local areas first before going nationwide.
What are its Limitations?
In addition to its limitations as a predictive tool, Google Trends has a few other limitations. It can't predict long-term trends, it doesn't give insight into specific keyword effectiveness and it is dependent on internet traffic.
If a certain website gets a lot of traffic but is not getting many searches for a certain term, that term will appear low on the list of trending terms. This doesn't mean that no one is searching for that keyword -- it just means that there is less search activity for that term.
A high ranking on Google Trends doesn't necessarily mean you'll rank high in SERPs either -- different factors affect search rankings. Use Google Trends cautiously to determine if keywords are valuable or not without any substantial insight into actual performance.
The more data points you have available, the better your decision-making process will be over time. For example, using Google Trends tools alongside statistical information about clickthrough rates would give valuable clues about which sites are valuable when analyzed together over time.
However, even though these tools are valuable when used correctly with additional data points, they may still leave much to be desired when used alone or with inadequate contextual data (without additional web statistics).
To wrap up, google trends can provide you with loads of information on what people are looking for online. These tools, combined with your business goals and marketing plan will give you an advantage in improving your website's SEO.
There is no substitute for consistent hard work, but utilizing these tips can help any company to become more visible on search engines.