Whenever I hear the word "Artificial Intelligence (AI)" from anyone, my mind instantly starts thinking about those immersive sci-fi movies that showcase the potential to escape reality creatively. Do you also feel the same way?
AI is a powerful technology. And it's not just movies; AI even plays a vital role in transforming industries worldwide, such as healthcare, education, fintech, etc.
Recent examples include:
- Amazon's Alexa helps you shop, manage calendars, and answer questions using AI-powered voice recognition and natural language processing.
- Google Home can help you control your lights or TV with just your voice.
- Apple Siri allows you to find information on the web, make phone calls, set reminders, check stock prices, and more.
It seems like every company wants in on the action as well - Facebook recently launched "M," an AI assistant for mobile devices. The goal of all these products is to drive down customer acquisition costs by reducing friction.
With that being said, AI has also improved the digital marketing space to a great extent. When combined with digital marketing, AI enhances customer experience, solves their actual pain points, gives you better insights, increases personalization, and whatnot.
That may be the reason why 80% of the business executives are expecting to adopt AI in the next six years. In fact, 40% of businesses say that customer experience is their top motivator for using AI. Also, 71% of marketers find AI could be useful for personalization.
So it's clear as a crystal that AI is transforming the world of digital marketing. AI and online marketing (together) have a long way to go. In this blog post, I will explore how AI is changing the digital marketing world today. So without any further ado, let's get started.
AI and Digital Marketing: A Quick Glance
Artificial intelligence is a phrase that has been thrown around a lot recently, but few people know what it means for digital marketing. The relationship between AI and digital marketing can appear incredibly complex to you. Still, there are many ways marketers can take advantage of AI and use it to make their job easier.
Artificial intelligence has become a significant force in the digital marketing space because it promises to help marketers automate time-intensive tasks, gauge customer sentiment, personalize advertising, and achieve improved campaign results.
What Are the Benefits of AI in Digital Marketing?
1. Better Insights
Artificial intelligence is a technology that enables machines to learn and understand the context around them without any pre-programmed information. With this ability, AI can help you obtain better insights into businesses and work better accordingly than traditional technologies, such as simple automation, machine learning, etc.
2. Improved CX
It's no secret that as businesses grow, the one asset they can't afford to lose is customers. When combined with digital marketing, it's also well known that AI makes huge strides in customer experience (CX). Now, we're beginning to see more data-driven, personalized strategies and consumer-centric initiatives moving into the mainstream.
3. Increased Personalization
Personalization is critical in marketing to create a stronger relationship with customers. All that is needed for AI to work with personalization marketing is a database of information about customers. Knowing their email addresses, location, and some other basic information about them will allow AI to take over the process of personalizing marketing.
4. Streamlined Processes
The AI can make the processes more efficient when combined with digital marketing by organizing data, saving a lot of time for marketers. AI can also research keywords and create efficient ads to be shown on social media and search engines. In fact, automated email campaigns and innovative targeting options will increase your ROI.
5. Solid SEO
The integration of AI into digital marketing has expanded the capabilities of search engines to a great extent, making them more intelligent and more effective. Most importantly, this new intelligence level saves marketers time while simultaneously presenting opportunities for better ROI, strengthening the SEO.
What Is Artificial Intelligence Marketing?
As intelligent systems become increasingly more advanced, marketers are finding themselves using more and more technology to meet the demands of their clientele. One area that has seen considerable change is artificial intelligence marketing.
To understand artificial intelligence marketing, you must first understand machine learning -- the technology that analyzes data and decides on its own how best to approach a situation. The systems are modeled after the human brain's ability to learn rather than rely on an individual typing in commands or pressing buttons for each action.
9 Ways How Artificial Intelligence Is Transforming Digital Marketing World
1. Content Generation
Artificial intelligence is transforming the world of digital marketing, and content curation has a massive role to play in it. The relevant content generation has long been hailed as the key to success in this fast-paced, content-driven industry, but it's also one of the most challenging aspects for any marketer to deal with. Fortunately, AI can understand users' needs and help marketers overcome these challenges, delivering great content across all platforms.
2. Machine Learning and Smart Bidding
Artificial intelligence is transforming the digital marketing world through machine learning and intelligent bidding. How? By using smart algorithms to automate decision-making. Marketing has always been about creating an emotional connection with customers. Still, machine learning (a subset of AI) can take this task to a whole new level by analyzing vast amounts of data in real-time, contributing to intelligent bidding.
3. AI-Based Digital Ads
AI-based digital ads are the wave of the future when it comes to efficient, targeted digital marketing. Artificial intelligence is indeed transforming the digital advertising landscape by leveraging intelligent machine learning algorithms to deliver better campaigns, avoid ad blindness and data fraud, generate more personalized experiences for consumers, and ultimately maximize sales and increase revenue.
4. Application of AI Chatbots
As we already know now, artificial intelligence is having a significant impact on our daily lives. Chatbots are the latest example of how the application of this type of intelligence is changing the digital marketing world to the core. With advancements in AI chatbot technology, you can now have your favorite brands answer your questions using simple text messages with no need to use any instant messenger apps.
5. Email Marketing
A rapidly growing industry that is leveraging the full potential of artificial intelligence is none other than email marketing. The latest trend in email marketing is to use artificial intelligence. All the big players like Yahoo, Gmail, and others are now using machine learning algorithms to scan emails for key phrases that might indicate purchase intent. This means marketers will be able to send you the most relevant offers based on your purchase history. Cool, no?
6. Powering Social Media
In today's day and age, social media is an integral part of everyday life. Everyone from teenagers to adults engages in some form of social media daily. As "social media" becomes a more mainstream concept, companies everywhere are implementing new AI technologies into their platforms. Companies that use AI before others will be in a prime position to profit from the increased interest in their platforms.
7. Influencing Video Marketing
Believe it or not, but AI is influencing video marketing in today's time, helping marketers drive more significant results. With the adoption of technology, it is no surprise that companies are now increasingly integrating AI into their video marketing strategies and gaining optimum outcomes. This growing market can be seen in recent news stories about influencers starting YouTube channels and having their videos sponsored by major brands.
8. Behavior Analysis
It is one of the most critical advancements in AI, which is revolutionizing the digital marketing world. Behavior analysis has multiple benefits for marketers. First, it provides an unprecedented amount of personalized information without invading user privacy. Second, marketers can now create a more engaging and relevant user experience by using AI-powered tools. Third, it provides real-time insights into user behavior to help improve conversions and ROI.
9. Predictive Analytics
Predictive analytics is already transforming the digital marketing world. Predictive machine learning algorithms can provide highly accurate forecasting models for a wide range of marketing actions by detecting patterns and correlations in large amounts of historical data. Predictive models are being used to optimize search engine queries, ad targeting, content relevance, email campaigns, and much more.
AI Is the Future of Digital Marketing: Closing Thought
The future of digital marketing is AI. It's a bold claim to make, but it's become clear that artificial intelligence will be the force behind business growth in our industry for years to come. AI will soon be everywhere in the world of digital marketing, and marketers are preparing for that.
From explaining the relationship between AI and digital marketing, outlining the benefits of AI in digital marketing, defining artificial intelligence marketing, to telling you several ways how AI is transforming the online marketing world, I covered everything.
I wanted you to know how artificial intelligence is revolutionizing the digital marketing world, and I guess I have done a pretty good job.
What do you think? Is AI worth incorporating into your digital marketing strategy? Share your views!