The Life Cycle of Digital Marketing

Digital marketing in 2021 is undoubtedly a burning topic in the market, making it crucial for a business to have a full-proof marketing strategy. A digital marketing strategy consists of many different moving parts that work together to grow your business. Although digital marketing campaigns have more moving parts than we can discuss in this blog, we will focus on the 5 main stages of the life cycle of digital marketing to help you better understand it better.


In recent years, the digital marketing landscape has dramatically changed the way people make decisions and schedule appointments. The reality is that on average, an adult spends twice as much time online as 13 years ago (about 20 hours a week to be precise). 

Understanding how marketing works in the digital world can be very complicated and incredibly overwhelming and with so many digital marketing blogs available on the web, it becomes even tougher to find a reliable source, after all, you can't just search on Google as best strategies for digital marketing in 2021 and pick any random one for your business.

Many variables will affect the success of your marketing campaigns, which can change dramatically from company to company. Campaigns that work for some companies are a complete failure for others. 

Digital marketing is no longer an optional element of your brand's marketing strategy. When done correctly, it can be one of the most effective and affordable ways to bring more clients to your door. 

However, there are a handful of elements that are still at the heart of your digital marketing success and that change very little, if at all. One of these elements is the Life cycle of digital marketing itself, understanding the cycle and stages of digital marketing is the key to launching your campaigns successfully and improving them over time.  

What is Digital Marketing? 

Digital marketing is the promotion of businesses and brands to connect with a targeted audience through the means of the internet and other forms of digital communication. This includes not only the use of electronic media like email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. 

In other words, digital marketing refers to the use of data to use technology to target the desired audience. These types of marketing campaigns are goal-oriented and aim to achieve a specific business goal. 

A marketer who uses electronic or digital devices to deliver advertising messages and measure their impact is hence known as a digital marketer. Whereas, in practice, digital marketing refers to the marketing campaigns that appear on a computer, phone, tablet, or other electronic devices. It can be done in various ways, be it in the form of online videos or display ads, or simply social media posts. 

Digital marketing is often compared to "traditional marketing" like magazine ads, billboards, and direct mail of pamphlets, etc. Interestingly, television is often bundled together with traditional marketing.

Relevance of digital marketing in 2021

It's not surprising to note that more than three-fourth of people in America go online every day (via PC and mobile both)? With 43% of them online more than once a day and 26% of them are online "most of the time. When we talk about just the mobile Internet users, these numbers are even higher. 89% of people in America are online at least every day and 31% are online almost all the time. 

As a marketer, it becomes quite important for you to take the advantage of this digital world. To get the most out of your digital marketing strategy you ought to draft it in a way you reach out to your targeted audience, sell more, and generate higher profits while retaining your existing clients. 

With a plethora of digital marketing blogs, digital marketing in 2021 has grown into a hot topic where every business is trying to incorporate the best digital campaigns in their marketing plans to generate higher revenues and efficiently achieve their organizational goals. 

Digital marketing in 2021 is anything but not just about increasing sales, it's much more than that. It's about making your brand visible to the audience, attracting them to buy your products, leading to higher sales, and also developing a sense of brand loyalty amongst your existing customers.  Hence, it's more about retaining the existing customers and gaining new ones.

What makes digital marketing important? 

Running a successful business isn't just about having the best product, it's also about using the best marketing techniques to reach the audiences you want and who can become potential customers. Sure, a marketing budget is important for any business, but you must spend the marketing budget correctly to get the most out of it. When a digital marketing campaign is successful, it is the most effective and financially sound way to attract customers to your door. technology continues to grow, enabling businesses to connect with their audiences more than ever. Did you know that the average adult spends 23.6 hours a week online?

It is no longer enough to have a single website or run out of focus advertising campaigns. The internet is intertwined with everything we do, which is why integrated digital marketing is no longer an optional part of your company's marketing strategy. Let's face it, businesses in today's economy need digital marketing to grow and thrive in competition. 

5 Phases of Digital Marketing 

The term - life cycle of digital marketing is derived from the idea that each campaign goes through 5 phases of life. If these 5 phases are done correctly, your campaign goals will be achieved. These phases are as follows -

Phase 1: Implementation and definition of your digital marketing strategy

The objective of this phase is to understand your target audience. We recommend starting this phase by writing down your current business goals. Then take a close look at the current performance of your marketing channels and work to define what a successful marketing campaign would mean to you

Focus on discovering the goals you want to achieve with your campaign, and look for challenges you might encounter in the process. Make sure that with all this information, your campaign adds value to those who come across it. 

The next step in the authoring phase is to develop a content strategy. To do this, we recommend that you answer the following questions: 

Who are you creating content for? 

What problem will your company/product solve for your consumers? 

Why is your company/product unique? 

What type of content would you like to focus on? 

What platforms do you want to focus on to deliver content to your audience?

How do you want to create and publish your content? 

How will you measure the success of your campaign? 

Phase 2 - Implementation and Traction 

The concept for this phase is simple. Once you have discovered the basics of your campaign in Phase 1, you will be tasked with developing a plan to get your campaign up and running. To create a digital marketing campaign, we suggest using the information you collected in Phase 1 and focusing on your target audience, positioning, and content strategy. How you launch your campaign depends on the overall objective you choose. 

At this stage, it is very important to focus on building a relationship with your consumers. Seek participation and conversations that lead to success.

Make sure to collect as much data as possible during this step by ensuring you have analytics and conversion tracking for future campaign purposes. If you know what drives your target audience to contact you, this knowledge will be of long-term benefit to your business. 

Phase 3 - Conversion and Expansion 

Phase 3 represents the moment in your campaign where you observe the performance of your digital marketing strategies by tracking your conversion goals. By measuring the success of your current campaign strategy, you can find the parts of the strategy that need improvement, the places that work exactly the way you want them, and the strategies that need to be removed from the campaign. In this way, you can increase impact and conversions and help your business succeed.  

We suggest that you also think about your campaign at this stage. You may find that your campaign trends reveal areas that need some tweaking. We encourage you to pay special attention to this data as it will help you make informed decisions that will lead to success. 

Phase 4 - Step out of your comfort zone 

At this point in the digital marketing life cycle, Phase 4, we constantly see customers refusing to step out of their comfort zone. They feel that what they are doing is working, why should they change? We understand the desire to continue on a path that has already been traveled, especially if it works. But you wouldn't be doing yourself a favor if you couldn't find ways to continually improve your marketing. 

The world of digital marketing is truly dynamic in nature and is changing constantly. The ability to adapt to your strategy is critical to staying ahead of the competition. Stay open to growth and focus on the end goal of your campaign. 

Phase 5 - Take advantage and repeat 

This is not a stage where all campaigns reach, but if they succeed to reach here, it is incredible. Phase 5 is underway and success will be achieved through campaign analysis and adjustments. You've reached the point in your digital campaign where you have enough data to really define what converted for your intended audience. You can then use this data to improve, develop, or simply use your campaign to create successful future digital campaigns. Although this is the final stage of life, it is a continuous stage. 

In a nutshell

In this blog, we tried to briefly paint the picture of a successful digital marketing lifecycle, and we hope you pretty much understood the idea behind this digital marketing blog. But that doesn't mean it's easy to run a successful digital marketing campaign on your own. 

That's where we come in. Our team of digital marketing experts is ready to take your business to the next level without you having to take the time to put together your team. When you choose our digital agency, you will have more skilled people working for you to accelerate your campaign results.