Today, when I go back to the time when I was a total newbie in the field of digital media and online marketing, SEO or Search Engine Marketing was indeed a tough nut to crack. I knew that SEO is something related to ranking websites higher on search engines. But, during my job and freelance interviews when questions on SEO were asked, I lacked the basic knowledge and technicalities that the interviewer expects. The key problem was that SEO is a broad topic that can not be mastered within a day. It won't be wrong if I say that it is an art that gets polished with more and more practice. What works this month in SEO could be obsolete in the next month.
Yet, you don't have to worry.
You can still rock all SEO onboarding questions for your interview.
One of the best ways to attain that objective is to learn SEO by thoroughly following and reading the blogs written by SEO experts who themselves have done several case studies and experiments for figuring out the way Google scores a website. Undoubtedly, there is a possibility that it might turn out to be misleading because numerous self-proclaimed “SEO experts” out there having some biased opinions on search engine marketing strategy so just to save your time and protect you from it,
This article contains 10 of the most common SEO questions you should know about before an interview providing comprehensive knowledge about SEO questions being asked in interviews.
Q1. What is SEO Marketing?
Search Engine Optimization Marketing or SEO Marketing Strategy is one of the major elements of digital marketing that focuses on ranking a website’s presence in the search results on search engines like Google etc. Once a person understands how SEO works, with the help of its different tactics the visibility of a website can be increased resulting in its higher ranking in search results.
Q2. How does SEO work on-page and off-page?
The working of SEO tactics can be categorized into two aspects: On-page SEO and Off-page SEO.
The foundation for on-page SEO is laid by the use of keywords in the page title and page copy you are using SEO for, optimizing the meta description for standing out in search engine results pages (SERPs), using HTML code and alt tags, etc. It comprises those SEO-related strategies that happen on a website.
These are those measures that are taken directly within the website to improve its ranking in search results by making it easy for the search engine to interpret the content of the page along with giving end-users a preview of what they’re going to click through from the SERP. Overall content quality, the performance of the page, and content structure, etc. are also taken into consideration.
It comprises the page ranking factors that occur off-website like backlinks from another site along with including methods for the promotion of your page while taking into account the amount of exposure you can gain from social media etc. Its main focus is on increasing the authority of your domain by getting links from different websites. Off-page SEO techniques are basically those SEO-related strategies that work off your website.
Q3. How are internal links, external links, and inbound links different from each other?
Internal links: They tend to move from one page on a domain to another page of the same domain that helps in establishing the architecture of your website.
External links: They are also known as outbound links. They tend to move from one web page on a domain to a web page of another domain. In easy words, it increases the number of readers of the web page with the help of links.
Inbound links: They refer to those backlinks that are directed towards your website from other websites.
Q4. Why is SEO important?
Both the SEO tactics i.e. on-page and off-page SEO aim towards making the concerned website more user-friendly and trustworthy to its users and search engines. It increases the chances of your website to will rank well for different types of searches which in turn increases the website traffic. This is the reason why almost every firm tries to make their site more and more SEO-friendly.
Q5. How does Google get to know about a website?
Website owners are allowed to submit their websites for free to Google. One of the most common ways Google employs for finding a website is with the help of Googlebot. Commonly it is also known as a bot, robot, spider, or web crawler. This program tool constantly crawls the Internet to detect new and updated pages then adds them to its index. It also notes those links that are dead.
Q6. How long does it take to see SEO results?
If all the things are done correctly, then it will take as long as you take to request Google to recrawl/reindex your website.
As you have seen the ranking of a page takes numerous factors into account, including those factors too that are not in your control like the number and quality of backlinks, freshness score, website's age, competition for keywords, etc. No one but only time can control such factors.
Hence if your page's rankings have not improved after all the SEO efforts you have put, you also need to have some patience and continue producing more good and relevant content. You will see the fruits of your SEO efforts soon.
Q7. How can social media affect SEO?
Yes, social media is indeed a crucial part of SEO. Several websites that create high-quality content that can be shared tend to receive far more shares and tweets on social networking sites, which leads to getting you backlinks that are more natural than specifically created.
Search engines often see this as a platform of quality content and hence pay close attention to the volume of such social signals.
Q8. What are meta tags? Do they matter?
Meta tags mean those snippets of text or “metadata” that describe a webpage’s content. Meta tags include certain other things within them like the title tag, meta description, and keywords of a page.
Meta tags are not visible on the page but are visible within the HTML code, which can be seen by search engines only.
As per some experts in the field of SEO, meta tags do not have as much importance anymore since Google has discontinued the use of meta tags in its page rankings. Though, meta tags do provide crucial information to users and the search engine about the web page. By providing this additional information about your website, Meta tags may improve the click-through rate of the web page which plays a significant role in improving a page’s ranking
Hence, meta tags always play an important in SEO, at least indirectly if not directly.
Q9. Is SEO affected by the URL structure?
The quality that your URL structure possesses does have an important effect on the ranking of your page ranking and on the SEO efforts that you have made. One of the significant requirements of URL structures is that they should be short, easily readable, and capable of identifying at a glance where the user is going. The title of the page should also be concise and capable of supporting the contention of the page. A study conducted by Quicksprout shows that URLs containing 35 to 40 characters have dominated the listings of search engines.
Q10. Does being mobile-friendly improve SEO?
Well, Yes and no. Being mobile-friendly can and can not improve SEO. Since there have been certain changes in Google’s algorithm, Google has started considering the mobile-friendliness of a website as one of the key points while ranking them. However, this applies only to search done on mobile devices and does not affect the search listings on desktops or laptops.
Though, with an increase in the number of mobile users, it is considered wise to optimize your web pages for mobile devices to obtain better results.
Q11. How can one get a Google Knowledge Panel?
Google collects its information for Knowledge Graph through sources like CIA World Factbook and several other large data websites, so it might get a bit challenging to control the information that a company wishes to present.
While one can not gain complete control over what Knowledge Panel will be presenting about one's company, he can influence it with the help of certain things like using schema for the website, creating a Wikipedia entry for the concerned company, creating a Google+ page for the company, etc.
So, this was the complete guide to enhance your basic knowledge about SEO or Search Engine Optimisation inculcating top SEO onboarding questions. With the help of them, I'm sure you will be able to ace any interview and will be capable of answering all the common SEO questions with full confidence.
All the best for your Interview!