Everyone has the same positive intent in online business, generating more website traffic and visitors.
The complete drill is about garnering genuine organic traffic to the website, and therefore the measures so put in are immense.
What Are Long-Tail Keywords?
Long-tail keywords are search volumes that are more specific and targeted. Not like a general search query, the long-tail keywords speak the audience's mind.
These keywords likely exhibit a high conversion as the search intent is straightforward, and the chances of failing are slim.
Undoubtedly, digital marketers love their long-tail keywords to boost their conversion rate.
Therefore, it should be interesting to know the salient features of long-tail keywords.
As the name suggests,
- They have more words, and hence they are word specific.
- They have a lower search volume.
- They generate the highest organic traffic, let's say a whopping 70%.
- They spike the conversions and engagement.
People who are exploring specific things over the internet use these keywords. Let's clear it with a few long tail keyword examples--
How to lose weight in a week?
Ways to do fish braid
Puma sneakers size 8
Fresh quality baby spinach in Tulum
How to fold fitted sheets?
These queries are not generic. It denotes how people have their questions, to which they need an answer. These queries are authentic, limited, and hence likely to grab a good conversion.
As we said, long-tail keywords are word-specific. These are called long tail keywords because these are keywords with 4+ words. But that doesn't mean anything lesser than 4 words is not a long tail.
Long-tail means it has more specificity than a standard search term.
Why Are They crucial?
Keywords intend to gain traffic and later conversions. Right?
It is the simple aim of every content marketing strategy.
Long-tail keywords show a massive act in generating - traffic and conversions.
Traffic can be generated by paid advertising as well. You are paying for every click to get your website in front of your target audience. However, bearing this brunt of huge chunk payment is not fancied by every marketer. The successful path is integrating long-tail keywords.
Optimizing the Content with these keywords for organic traffic and replacing paid advertising costs by growing the business is the best practice. As per industry reports, nothing is better than organic shares because the results are 5 times more valuable than paid.
E.g. 2 BHK studio apartment in New York City or Studio apartment
What do you think is more particular?
A prospect looking for "2 BHK studio apartment in New York City" has a clear, stated need. The chances of conversion are more likely than someone using a more generic term "Studio Apartment" in the search.
That's the catch.
Long-tail keywords often imply that the searcher is on the path of conversion.
These are crucial for targeting them. You are seeking the attention of people who want to take action.
Be it in purchasing a product, a service, or signing up for the newsletter.
How to Discover Long-Tail Keywords?
The practice of finding long-tail keywords for your business could be as striking as gold.
There is no rocket science in finding a new long-tail keyword or preparing a list of potential keywords in minutes.
These are 3 easy methods to find long tail keywords for your business.
1. Google Autocomplete
Let's get back to horses' mouth i.e., Google. Google makes life easy and difficult for online marketers, but this is how it is.
To find long-tail keywords, Google Autocomplete is reasonably promising. Let's say you are in the essential oil business, and the primary target is "essential oils." When you put the generic keyword in the google search, you will discover many keywords along. Essential oils uses, essential oils amazon, and essential oil for hair.
Here you have a list of valuable keywords, giving a possible chance to rank for long-tail queries.
2. Google's Search Related Pages
Another method to discover these keywords is putting your generic keywords and now hitting ENTER.
Drag to the bottom and find the section "search related to keywords."
Google offers a list of related long-tail keywords.
Trusting Google for long-tail keywords is a win-win. If Google is recommending, they are pre-qualified and have been a hit in the search listing.
The downside of this is that these keywords have a neck-to-neck competition, as Google suggests them. If Google has presented to you, then these are recommended to everyone in the industry.
You never know your competitors are already on the path to optimize the website content with these keywords.
Go to Ubersuggest and type your mean keyword. Let's say "essential oil."
- Click Keyword ideas in the left sidebar.
- Choose your list of long-tail keywords with words over 4.
- Filter the results for search volume and SEO difficulty.
- In no time, you get showered with a list of keywords meeting the criteria.
- Weed out the one you need and prune the rest to make a desirable list.
As you have a comprehensive list of keywords now, you can begin pruning them out to get a potential list of keywords to optimize web pages and content.
How to incorporate long-tail keywords in the Content?
Keyword research is the cornerstone of every content marketing campaign. Your website has been optimized for the most searched terms in your niche. But there could be many "head terms" that are otherwise great for landing pages to be explored and benefit your website traffic and business. Although the head term integration is excellent for SEO, it is the tip of the iceberg.
Therefore, long tail keywords incorporation in your content marketing campaign is crucial because they contribute to 70% of all searches. Long-tail SEO is incredible for modern SEO.
Simply put, the need is to align the content strategy with long-tail SEO.
1. Set Content Marketing Objectives
As a business or brand, you must have a few content marketing objectives. That could be
- Build a valuable relationship with customers
- identify prospect pain points
- Stay in the good books of search engines.
- Attract potential customers
Among these objectives, focus on two or more and work continually to create blog posts around them. Find long-tail keywords to entice new customers by creating value-loaded, evergreen content and blog posts.
Align long-tail keywords with your goals as they play a huge role in Google's algorithm.
When the audience discovers their search as a keyword in the post, it relieves them. Long tail keywords' benefits are plenty as they fulfill distinct goals. So, stress upon your aim before penning your Content.
2. Lookout for Buyer Personas
Figuring out buyer personas is undebatable if you are going to match user intent.
Crafting a content strategy that is unshakable doesn't balance with guesswork. Ensure to find buyer persons to know who you are targeting. Without that, you will be clueless about who the people are and what they are searching for.
Creating buyer personas lends an upper hand in addressing their queries and responding effectively. Let's say you want to attract mom tribe to your website, so your Content should be ideated around their pain points and questions.
Put yourself in their shoes to come out with mind-blowing content ideations and at least match user intent by incorporating long-tail keywords.
SEO has to do a lot with making the audience journey seamless. Therefore, a smart long-tail keyword with low search volumes and a high conversion rate improve content quality. Focus on ingesting the keywords like 1-2% in the complete content.
3. Write Content
What do you do with the content you diligently write? It should serve the purpose to solve their problems and answer their questions. The answers often depend on how many long-tail keywords you're targeting and whether they match the user intent?
Conventionally, it has been suggested to create one page for every long-tail keyword, only if you can.
But again, when there are 100s of keywords, you need to optimize all the pages, not just landing pages.
What you can do is segregate the keywords and user intent into two tables of keyword and topics (likely answer their queries). And then do the magic of writing to create naturally ingested keywords with the useful content.
After all, SEO intends to use keywords naturally.
Marketers believe in using one keyword in every 200 words, but the good practice is using 10-20 keywords in a 2000 word blog post. It's not unalterable. Aim for the natural flow of both long-tail keywords and standard keywords.
Remember, titles or headlines are showstoppers to be fed by long-tail keywords.
Here we have decoded the qualms one must have about long-tail keywords. It offers an idea of how long-tail keywords incorporation can spike conversions and organic traffic both. It's almost 2022 and the right time to build the authority in your niche by creating some value-driven assets, sharable Content, and grabbing a name in the industry.
Remember, the goal should offer your user the best experience possible, and all you need to do is do the required homework to ace up your Content strategy.
Long-tail keyword research and finding the workable keyword generator could be time-consuming, but as you curate the fail-proof list and integrate it with the Content, the path to success is near you.
Bring significant success and improve your On-Page SEO by wisely using these keywords.