Do you often get anxious about stuffing keywords to make your well-written piece SEO-friendly? Or do you fear the keywords would deteriorate the quality of your content altogether because of serch engine optimization? Also if you totally do not understand the point of flooding your well-researched content with words that seem pushy, you have reached the right place. Well, as writers that might get frustrating and can come on the way of your creative path. But guess what!
Even though writing SEO-friendly content can be tricky, it can, however, also be an effective way to improve the quality of your content by creating high-quality sources for search engines. The point being, there are effective ways that you can use to not shake the quality of your content and still make it top-notch search engine friendly.
The techniques we are going to share in this blog are going to improve your blog posts' visibility on Google that will lure more people towards your website. This will benefit your blog posts more than ever before, which makes it more credible for you as a writer and more people can access your content as an author that provides immense value.
What Does It Mean To Make Your Content SEO Friendly?
Search engine optimization is a lot more involved than just stuffing a bunch of keywords into a sentence. Content creators should focus on making the content both human-friendly and keyword-friendly. However, to generate targeted traffic from search engine optimization, the content has to be engineered in a specific way. The content should be friendly to both people and search engines. The fact is that SEO has a lot of difficulty with basic sentences that aren't worded in a particularly sophisticated fashion. And readers can smell insincerity from miles away.
Search engine optimization content focuses on providing pertinent and value-packed information through blog posts. The content is put together in a format that helps search engines find specific keywords and phrases to help them rank higher on popular search engines like Google or Bing.When you want to properly optimize your content for SEO, there is a certain strategy that needs to be implemented. It should be in a way that does not compromise with the quality and readability of your blog, also that does not fail to amaze your audience.
On that note, let’s jump straight in!
6 Immensely Helpful Tips and Tricks To Make Your Blogs SEO Friendly
Looking to boost your rankings without sabotaging the essential content of your writing? Here you go!
1. First And Foremost, Keyword Research For SEO Optimized Content!
Search engine optimization is an integral part of every content marketing campaign. To do proper keyword research, you have to know what your readers are interested in. You can't just guess their interests or assume they're the same as yours. If you want your articles to appear on the first page of a search result, you have to figure out which keywords to use.
When you start writing, you need to find out what words your audience uses when searching for your products or services. Based on that, you should focus your text on the topics that perform well in search results and target those keywords in your text. Focus keywords are one of the mainstays of SEO writing. After doing keyword research and coming up with a list of focus keywords, you can start to write. 2. Determine Content Flow With Appropriate Structurization Content flow is built with scannability in mind. Using headings, subheadings, paragraphs and bullet points make it easy for your readers to find relevant information quickly, absorb and digest it. In addition to a clear blog post structure:-> Good visual literacy comes from a combination of factors, > including the amount of white space, > fonts and colours used. Here is a reference you can refer to and see the kind of tools you can use for making your content search engine optimized fit- https://www.getresponse.com/blog/tips-and-tools-to-write-seo-friendly-contentThese elements help readers understand how they can categorise, compartmentalise and visually dissect what you choose to put on the website. So, before you hop on to begin with some serious and real writing, take some time out to determine the content flow via logically structuring it. 3. Paragraphs and Subheadings Work Like Magic Everybody uses paragraphs, but what's important is whether you're using them to the fullest potential or not. Because when you read a blog post or article that's paragraph after paragraph, it can be overwhelming and stressful to read. So then what’s the way around it?Well make sure to maintain continuity within your sentences to avoid overlapping only to make it look nice. Most people start every new sentence from a new line, that’s really not necessary as long as the sentence connects to your prior sentences and information. To make it simpler for you to understand, assume every subheading is a bucket that you can fill with thoughts in the form of short and crisp paragraphs. Make sure that before you leave any bucket vacant, it's filled with all the crucial information in no longer than three sentences each. A good subheading helps your readers by telling them if the part of your text is about a specific subject or if it's something else. Not only will they help readers find their way through your articles, but they will also help search engines and social media discover and highlight your relevant information, making your content SEO friendly. 4. Use Keywords But Keep The Search Intent In Check While a lot of people might have been able to rank for a niche with keywords stuffing earlier, it's not going to be as easy anymore, especially with how developed search algorithms have become. Stuffing keywords won’t work anymore. The possibility is your site may get banned for such unethical practices. But there are always legit ways of doing things. Google doesn’t want you to use your focus keyword in every other sentence and has other ways to analyze what your text is about. Usage of synonyms, words and paragraphs that mean the same thing (called search intent) works pretty well when you want your content to sound authentic. This way, Google will be confident enough that your content is authentic and will reward it with higher rankings in SERPs.5. Length & Word Count Of Your Article MattersIf you want to make sure your blog posts are fully optimized for SEO, make sure you use Google Search Console (or whichever tool you use) to see how many impressions and clicks each article gets. This can give you an idea to find an ideal word count that is loved by Google and does not scare your audience away as well! While it is best to study high-quality writing, if you look closely at the content that appears in major first few links of Google, you will find that there are copywriters and content writers who simplify an article to make it more readable. It’s ultimately the quality of the blog that counts. Ideally, it's always a good idea to keep a minimum word count of 500 words and maximum of 3000 words. Having said that, you should not use too many words to make it SEO friendly, at the cost of making the article hard to read.
6. Establish Authority Of Your Blogs Via Internal Linking
In addition to incorporating a good SEO strategy, link back and forth from your past content so your blog post becomes stronger. If you have written about this topic before, link to your other posts. It will help you appear more knowledgeable on the subject because you are showing that you have authority on it.
Furthermore, the structure of your hyperlinks also plays a role in how well and how quickly you rank on Google. And we shouldn’t forget: for your readers, it’s great if you link to related content. If you’ll link to your previously published internal blogs, you will put yourself on a higher pedestal in the eyes of search engines, indicating that you are aware about what you’re talking about.
The sole benefit of internal linking accomplishes the task of guiding your site's users to manage and understand the relationships between different content that goes live from time to time on your site.
7. Don’t Ghost Away From Publishing Content Regularly On WebsiteLeaving gaps in your publishing schedule will make it appear like you've moved on to other things or not prioritizing publishing enough. This on and off ghosting away does more harm than good. It's important for Google to know that your website is ongoing and hasn’t reached a dead end. If you want Google to crawl your site often, then make sure to regularly add new blog posts, which will tell Google that your website is on-the-run.
Having said that, don’t just post because it’s a norm. You should regularly post high quality and valuable content at all times. There’s no shortcut to that whatsoever! When you choose to post a blog on your website, its main intention should always be to share information that benefits your target audience. There should be an abundance of takeaways from the blog instead of jamming your site with low quality blogs only for SEO purposes.
Importance Of An Overall SEO Friendly Content
The process of writing a great blog post is similar to the process of writing a novel. Great writers know how to build an engaging plot and have a good balance between dialogue and exposition. Writing is the art of influencing the audience in a subtle way, helping them understand your opinion without realizing it. And to write skillfully, you should know how to structure your thoughts in a way that makes it easy for your reader to follow. But in today's time, it's not enough to write to fulfil your creative juices. It should also be within the reach of the audience who needs to read your content the most! And the way to go about it is making all your writing SEO friendly without losing the writer within.
And always remember, quality content is now king. Good content also results in hyperlinks, shares, re-tweets and returning site visitors to your site. Here is a quick checklist by SemRush to ease out your SEO writing- https://www.semrush.com/blog/how-to-create-seo-friendly-content-with-semrush/We hope these tips help you craft an article that is admired and loved by humans and machines both. Try to incorporate these guidelines and see if it makes any difference or no!