TikTok was launched in 2018 but didn't enjoy the global appeal it has today until the year 2020. Since then, businesses and individuals have built brands and millions of followership leveraging TikTok popularity. Today, TikTok is an effective way to give your online presence a boost.
Although TikTok is very popular among the younger population, the app was not explicitly designed for zoomers. It is a platform that allows businesses and individuals to promote products and services in a fun way.
The key phrase is "fun." TikTok is not a platform for elegant and formal video content. TikTokers don't want to see that. Instead, the app gives you the platform to creatively converse with your followers. Therefore, your posts should not be another elegant presentation from a marketing giant's HQ; instead, they should be a fun version tailored to the TikTok community.
There are two timing options on TikTok: 15-seconds and 60-seconds videos. While this app is an avenue to promote your business, do not record a full business pitch in your video content. Although making an impression with this time constraint might be difficult, it is an avenue to create short, fun videos that will engage the community.
TikTok for business
TikTok is relatively new and popular. It is a great platform for brands and businesses to showcase their services and products. This will bring increased visibility and awareness that will ultimately lead to conversions. Alternatively, TikTok can also serve as an avenue to direct customers to a YouTube channel, sales page, or website.
In terms of using TikTok for business, the competition is relatively low. Before setting up a page and posting content, do proper research to identify your target audience and if they are on TikTok.
While TikTok business account is not open to all countries, brands can still utilize creator's account to get started on the app. As the TikTok user base grows with more companies and individuals joining the train, it will become available worldwide.
Despite the unavailability of TikTok business account in some countries, the platform is perfect for showcasing products and services using fun videos. Posts will be viewed by TikTokers regardless of the number of people following your account.
This is possible because TikTok utilizes a content graph algorithm different from what runs on other social media sites like Twitter, Facebook, and Instagram. These other platforms run a social graph algorithm. So, on TikTok, excellent content will get views irrespective of your brand followership and fan base.
Why is TikTok Good for Business?
As of September 2021, wallaroomedia reported that TikTok has over 1 billion users and enjoys over 200 million downloads in the United States. It is a no-brainer. If your business appeals to people between 13 to 60 years, you should be on TikTok. With an active monthly user of 1 billion people, this is close to other social media giants like Snapchat, Facebook, and Instagram.
For reference, these are the active monthly user stat of other social platforms: TikTok - 1.0B, Twitter - 397M, Pinterest - 480M, Snapchat - 500M, Instagram - 1.4B, YouTube - 2.2B, Facebook - 2.9B.
What does TikTok active monthly user stat mean for your business?
One, engagement. TikTokers are mainly Gen Zs. It is an active and content-hungry audience. They are constantly on the lookout for fun and exciting videos, and ultimately the accompanying adverts that come with them.
SocialMediaExaminer , in its Social Media Marketing Industry Report, 2020, stated that just 3% of internet marketers use TikTok for business, and about 15% consider using it later in the year. Therefore TikTok is a social platform with huge marketing potential for businesses.
Therefore, this article reveals how to use TikTok to grow your business visibility and awareness.
1. Get Comfy using TikTok
As a slightly different social media platform, you need to learn how to navigate the app and get comfortable creating fun video content. We suggest that you start with a personal account before creating a business account. Start with a personal account to learn the nitty-gritty of the platform.
TikTok has plenty of effects and editing tools; play around with them, create video transitions, and experiment with content that will resonate with your brand.
In addition, click on the Discovery menu, see what similar businesses are doing on the app and follow hashtag trends.
If you are a fashion brand, a TikTok food brand can give you creative inspiration on how to weave products into fun videos. As a copywriter, a daily motivational can be engaging and fun.
Please note, do not copy another brand's content directly. Instead, put a creative spin on it, reimagine it such that you stand out as well as connect with the intended audience.
2. Post only authentic and original contents
To connect with your audience, create original content. Fortunately, TikTok has a low barrier of entry. As such, you do not need Hollywood-inspired video recording equipment. Many TikTokers do not own professional microphones or cameras either. Everyone makes videos with smartphones and still gets thousands of engagements.
The most important feature you should offer on TikTok is originality. For example, visit Lush's TikTok account; you won't find HD quality content. For emphasis, most videos on the page are simply a blend of colorful Lush cosmetics intertwined with soundtracks. Yet, the posts are exciting and beautiful to watch. By creatively combining frivolity with a touch of fun, users are encouraged to buy the products in the videos.
3. Launch a Tiktok business hashtags
Tiktok business hashtags challenge is a very effective way to boost your brand presence on TikTok. This is simply the process of encouraging TikTokers to recreate or create new content and add a signature hashtag to it.
For instance, Guess, an early adopter of the Tiktok business hashtags, asked users to make a video of themselves in Guess denim using a signature hashtag #InMyDenim.
Marketingdive reported Chipotle's #GuacDance hashtag challenge as the highest-performing branded challenge on TikTok's in the United States. This promotion caused Chipotle's biggest guacamole day ever. Bringing in over 800 000 sides of the condiment served.
This shows that TikTok challenge will promote your brand, drive interaction, engagement, and conversions.
4. How often and when should you post?
Just like creating a social media strategy, you will need a content calendar for your profile activities. You can write ideas and plan your posting strategy for the next 14 days or 30 days with a calendar.
When you start to manage a TikTok account, stick to an achievable posting pattern. Like in Instagram and Twitter, the TikTok audience is content-hungry and rewards consistency. Do not post 5 times daily, become tired, and then zero posts for the next three weeks. A good idea is to schedule 4 to 6 posts weekly and build on them.
You can also track analytics to see what works and what does not. The good thing about posting on TikTok is the ability to experiment when the need arises. What your audience wants to see is rich, entertaining, helpful, and engaging content.
To access TikTok analytics, you need to open a Pro Account. Analytics will reveal when your audience is active, the geographical spread, and the best time to post your videos on TikTok.
5. Work with Influencers
TikTok does not have the number of audiences compared to Instagram or Facebook. However, promoting your brand means getting your products and services to a targeted audience. Work with influencers having Tiktok followers that are likely to patronize your business. This method is similar to advertising on Instagram.
TikTok influencers post quality video content on TikTok to attract sponsored posts. If you have enough capital to partner with an influencer, do it. They are effective, and their promotions generate good results for both physical and online stores.
Working with TikTok influencers will save you the time needed to build your brand and promote your products. They have a large and content-hungry audience but ensure the audience matches your customer avatar.
6. Pay for TikTok Ads
Although not as elaborate as Facebook ads, the TikTok advertising system allows companies and brands to advertise - an avenue to reach hundreds of thousands of users.
There are three different types of advertisements on TikTok:
Hashtag Challenge TikTok Ads
Native In-Feed TikTok Ads
Brand TikTok Ads. (This is an effective way to channel TikTokers to a landing page).
There are two targeting options on TikTok ads:
Behavioral Targeting. This targeting displays your ads to users based on their behavior within a set time, usually one week or two.
Interest Targeting. This is similar to Facebook ads. It provides the option of selecting an interest that is relevant to your audience. Your ads will only be shown to this category of people.
TikTok is relatively new and boasts one of the highest downloads and active user base in 2021. As a result, you should be on this platform, creating awareness and increasing the visibility of your business to prospective customers.
TikTok has lots of benefits and opportunities for brands to expand their market reach. It is a platform your business should leverage its ever-increasing user base. However, it requires planning and getting used to.
Before getting started with TikTok for business, ascertain if this platform is the right place for you and your business. Is your target audience on TikTok?
TikTok user base increases daily. Many businesses and content creators are constantly trying to engage their audience and reach millions of TikTokers.
The barrier of entry is low. You can post a less formal fun video of your brand. Start out with hashtags and trends and see what best drives traffic to your landing page.
Tiktok business account will give you access to analytics, an excellent way to maximize your brand visibility on the platform. TikTokers are content hungry, love to share, and engage with video content. They also access the app many times a day.
As a business, it is an avenue to show your fun side, upload exciting contents and music that will make your audience happy. Remember, TikTok is for creativity and fun, nothing serious. For formals, go to LinkedIn.