Nowadays almost every company needs a digital marketing strategy. Most companies are well aware of that, but few have one.

The reason for that is that digital marketing is not only about having a website, which you need if you want to have good SEO results. It’s also about growing your audience and engaging with them effectively via social media platforms, email marketing, or even text messages. 

And when it comes to social media platforms, there’s no doubt where most brands choose to spend their time: on YouTube! But being active on YouTube isn’t enough – you have to be smart too. That’s why we’re going over all steps of developing a successful YouTube marketing strategy right here!

What is YouTube Marketing Strategy?

To make your small business successful, you need a marketing strategy. Whether you’re looking for new customers or trying to stay ahead of competitors, a good strategy can help.

And since most people now use YouTube as their gateway to online video, creating a strategy that uses video and integrates it with other aspects of your marketing mix will give you an edge. 

How do you create a great YouTube marketing strategy?  

How to do it right? Here are some ideas... 

1. Know what kind of videos you should be making: It might seem obvious, but many companies still struggle to define what makes a good video on YouTube. What kind of information should it deliver? How long should each one be? Will a text video work just as well as a promotional clip with a voice-over and music track? 

These decisions have important implications, so don't just go along for the ride—create an appropriate plan based on your goals and resources. 

2. Include customer feedback in your YouTube marketing strategy: After publishing several videos, check in with customers and see which ones resonated most strongly with them. 

Use their feedback to refine future efforts and keep tabs on shifting consumer preferences. 

But remember, sometimes focus groups can cloud perceptions rather than clarify them—it's best not to overthink things when they seem clear-cut at first glance.

3. Add relevant tags during production: Installing Tubebuddy will allow you to see recommendations underneath every video you watch on YouTube, based primarily on its content and related tags. 

Adding relevant tags during production helps build an audience from scratch by keeping certain viewers in mind while you're producing content. Just like choosing search terms for SEO purposes, choosing video tags involves careful consideration. 

4. Create targetted annotations: Video annotations let you interact directly with viewers and present additional information such as links, contact info, or more descriptive text regarding the subject matter shown in your video itself. 

Annotations also drive more views because they appear next to your main title link right where users expect them to be – below the player! The only caveat is that if users skip over annotations then all of that hard work promoting those links goes down a drain - much better than getting no traffic at all! 

5. Embed your YouTube video to a relevant landing page: If you've already created an optimized landing page for your site, try adding a small banner at the top linking to one of your videos. This way you'll earn natural traffic from visitors searching for certain subjects, plus you'll rank higher in results.

6. Create Engaging Content: Creating content just for advertising purposes may feel odd but keep in mind that customers want good quality information when considering making a purchase decision. 

This will take time because you should only create videos once you have something worth saying; don't spam your viewers with empty promises. Think about how they talk about products they use...then capture those conversations by creating tutorials around popular topics within your niche. 

Remember, simple tips work best so try to illustrate things simply rather than packing everything into one video. You'll have far better conversion rates if viewers can take away simple yet actionable ideas after watching rather than being overloaded by too much information at once. 

In addition, ask questions throughout your content so viewers know exactly where you stand on issues/topics. 

7. Keep On Top Of Your Metrics: Create a spreadsheet to track subscriber growth/decline as well as which pieces of content perform best. Highlight top performers and apply similar lessons learned from other successful videos into other projects using data - not guesses! 

8. Publish Regularly: Once you put all of your energy into creating a piece of great content then allow plenty of time before publishing again. That way you won't run out of fresh material...and remember not to force anything either! 

Thoroughly explore topics that interest others within your industry first before jumping onto trends asap. If you haven't invested time to become an expert in your niche, no one will want to follow you. 

9. Use Social Media: Use YouTube social media sharing buttons to let others know that you've created brand new content. Utilize Twitter and Facebook pages to post-release dates for upcoming series. 

10. Focus on Quality Video content: That’s where Youtube is strongest, so if you have a marketing or business product you need to market, build your strategy around video. Produce content that speaks directly to your target audience, and produce lots of it. 

Your videos can be about anything relevant to your target audience. It could be advice, how-to’s, demonstrations, or reviews. It can even be more personal, like testimonials and interviews with customers (or even yourself). 

The more content you put out there (and consistent), the better results you will see. The main idea here is engagement; get people interested in what you are doing/selling/promoting by using different video styles and formats. 

Don’t just shoot short clips, think about long-format productions as well. 

11. Get help when needed: If you don't feel comfortable speaking before the camera, don't force yourself into something that does not come naturally to you! Think outside of the box when it comes to collaborating with others to find your voice behind the camera! 

You want to keep making videos, then spend some time researching who has done what you're trying to accomplish online before, take notes from their mistakes and look at them as role models for everything they did correctly. You can learn from everyone! 

12. Nurture Subscribers: Engage them outside of Youtube through social media sites that allow conversations between individuals and brands such as Facebook & Twitter. Once you capture their attention, make sure to give them reasons to stay engaged with you! 

This way when promoting new products or services, they will show interest in your products knowing that you know them personally (they subscribed because of YOU!). 

13. Be selective with each uploaded video:  Decide what works best for your channel and focus on creating one or two types of videos. Understand your target audience, search keywords related to those topics but also try searching things that might include synonyms, topics similar to yours, etc. 

14. Give an amazing start before people even hit play: When someone searches any topic related to yours within Youtube it allows them immediately to see all videos about that topic ranked by relevance. 

Relevance takes into account various factors; the number of views, number of likes/dislikes, user comments, etc. Since you only have 5 seconds to grab someone's attention, especially since your competition most likely already ranks high within these relevancy rankings, make sure your thumbnails stand out. 

15. Add text overlays: or include screenshots of parts of your videos to engage users: Creativity goes a long way here. 

Create good titles - Good titles = More views. Bad titles = Fewer views. 

It is that simple. 

Why is Youtube effective for marketing?

First, it’s important to understand why Youtube works for marketing. 

One reason is that potential customers are already on youtube. 

The second is that some of your audience may be seeking answers that you can provide through video content. 

For example, if you sell running shoes, there may be people searching youtube for ways they can improve their performance. 

If you make videos demonstrating proper techniques for running, you could rank high in searches on keywords related to your niche or topic area - and easily connect with new customers. 

Third, Google values website links that lead back to a homepage from a video. Having more relevant links leading back from your channel page on Youtube gives google a signal about what your page is about; if these links come from good sources. 

It's more link-juice to add to what you've already got going for yourself organically! 

Types of YouTube Videos

There are hundreds of different types of videos you can make for your channel. But before you get started, it’s important to know what sort of content will be most valuable for your viewers. 

It is always better to produce one piece of high-quality content than many pieces that have little value, so consider making longer videos rather than creating dozens of short clips. 

Videos can last anywhere from two minutes to over an hour, so plan accordingly. 

Here are some examples of types of videos you might want to make: 

Tutorial Videos – These could include informational videos about a topic or product, how-to DIY tutorials, and more. 

Tips & Tricks – Some topics lend themselves very well to quick video tips and tricks. If you have a talent or skill that people would love to learn about, consider putting together a series of short tutorials on how they can do just that. 

Review / Comparison – Make a list of five similar products and compare them against each other in a succinct format. Explain why you like one better than another while telling viewers which product you think is best. 

News Coverage – Find breaking news stories happening in your niche, comment on them, and explain what you think should happen next. Be sure to talk about new things happening in your niche if nothing major has changed recently. 

Interviewing People/Brand Partnerships - Did someone interview with another YouTuber? Did you get press coverage? Use these events as opportunities to reach out to people who may want to appear on camera with you. Put them on camera! 

Showcasing Your Product/Service – Do you sell products or services? Does your company have an app, e-book, or other material people can download? Showcase it, act as a thought-leader in your niche! 

Giveaway Contests – Have something awesome you'd like people to try out? Offer them a giveaway contest where they sign up to win X number of samples, then send those items directly after entering and getting approved. If your product is digital (PDFs), offer ebooks instead. 

Answers Questions – Lots of YouTubers ask their audience questions and end up not giving any answers! Put yourself out there by offering advice and explaining situations instead of waiting for others to come along asking about what you do already answered elsewhere. 

Repurposed Content – Turn written articles into videos, or record podcasts and take screenshots. Then turn those into slideshows to upload instead of audio-only files. 

Best Practices To Follow When Creating Youtube Videos

Create Variety - Don't stick to just one kind of content. Vary what you're posting every day so that users see variety when they scroll through your feed. Variety keeps users engaged and makes them less likely to click away because everything looks interesting at a glance.

Create Quality Content - This may seem obvious, but what does quality content mean? It means creating videos that are valuable for your viewers. Yes, there is a difference between being helpful and being beneficial. 

The most basic way of using video to increase conversions is through providing product demonstrations or instructions for how people can use your products. 

When you are providing instructional material, your viewer will have one of two reactions: 

1) They are satisfied with their results if they follow what you’ve shown them or 

2) They are impressed enough with your product that they feel compelled to buy it because you made it so easy for them to use. 

Both of these instances help boost conversion rates and contribute to your bottom line. With either reaction, take note: You won’t be able to engage your audience well if you don’t provide high-quality content; furthermore, unless you make something worth watching, chances are no one will watch it in the first place! 

Keep Up With Trends & Be Fresh - Pay attention to recent viral trends in your niche. These topics usually stay trending on social media sites like Twitter and Facebook for days or even weeks at a time which provides ample opportunity for growth via clickthroughs from users clicking on specific tags attached to certain types of images or videos uploaded by others.  

Monitor hashtags daily- Identify conversations that are happening around your brand, then join in on those conversations. Try to tap into trends early before everyone else is doing it; every day more and more people catch onto whatever new craze is happening online which makes staying relevant harder than ever. 

So get ahead of the game by tracking current events/pop culture/etc., seeing where your brand fits into said events/topics, then brainstorming ideas about what would work best for you. 

Post Regularly - Publishing regularly helps establish consistency within your community while also letting potential customers know that you're still here, producing content. Consistency breeds credibility. 

Not only do you want to post as often as possible, but try to post to as many different channels as possible so you're getting yourself seen from as many perspectives as possible. 

Different platforms cater to different audiences, whether they're large or small. Get strategic with your posting frequency and determine what works best for each platform to ensure that all of your bases are covered. 

For example, if posting content on Instagram twice a week works better than posting one piece of content daily, do it! If sharing links through Pinterest three times per week gives you higher engagement numbers than sharing once per day, go for it! 

Consistency isn't everything, sometimes.

Optimizing Youtube Channel For SEO

To get the maximum benefit from your Youtube channel, one must optimize it for SEO. To do so you need to consider some basic things while creating or updating a Youtube channel. 

Remember that search engines are smart enough to know what is your content about by understanding its title and keywords in video descriptions. 

So keep them optimized while uploading videos on Youtube. When you optimize your YouTube videos with these tips, Google bots will find it easier to understand your video content. 

This allows Google to determine how relevant is your video against the user search query which results in a higher ranking on SERPs (Search Engine Result Pages).  

Once your Youtube channel is listed high on SERPs, more people visit your channel which increases the watch time of every of your video causing more chances to convert viewers into subscribers.  

When conversion rate increased other YouTube analytics parameters like views and engagement ratio also boost up giving you boost up traffic and revenue.  

Conclusion

How can you start using YouTube? It's easy—just spend time creating content that speaks to your target audience. Don't try to be everything to everyone; put yourself out there, but make sure you do it in a way that you're proud of. 

Be prepared for some hits and misses along the way, but also expect continued growth as long as you're engaged with your audience. 

Ultimately, that's what marketing is all about: engagement. 

It doesn't matter if it's social media or email marketing or SEO or video marketing —be genuine in your interactions with people and let them see you doing things they'd like to be doing too!