What are the key factors that determine a successful IPO?

Many businesses consider going public after reaching a certain stage in their development. It is to gain access to capital markets and accelerate their growth strategy, provide liquidity to their private shareholders, crystallize the value of their shares, and diversify their asset portfolio. There are certain factors for a successful IPO, and they are discussed in this article.


The appeal of the investment idea represented by the firm and its equity story is critical to the successful IPO. The company must present a compelling argument to potential investors.

Going public allows many businesses to raise funds that they can invest even further without taking out loans. Additionally, the company adds shareholders who contribute money and become a part of the company as a result of the IPO

The fact that the shares are listed allows the investors, i.e., those who bought before the IPO, a great opportunity to trade their shares for silver and have a daily reference of how much their shares are worth.

Another advantage is that companies that list their shares must publicly reveal their balance sheets and all other information, which is controlled and audited. As a result, stockholders might have a higher sense of security about the company's success and decisions.

What is a successful IPO?

A successful IPO is defined by Share Price; Capital raised, Valuation, and recruiting resources.

Overview of successful IPO

The appreciation in share price on the first day of trading and from the IPO to the current trading price is a common measure of success. The buy-side and IPO firms are primarily concerned with the returns from the IPO price to the current trading price. The returns from the beginning trading price on IPO day to the current trading price are important to many individual investors.

Every company that goes public has a target for how much money it needs to raise to meet its objectives. Each organization will be able to determine whether or not it was successful in fulfilling its objectives.

Going public raises the company's profile among potential customers and can aid in recruiting top talent. When an IPO generates both of these very valuable assets, it is considered a success.

Rapidly growing companies that can build a competitive "moat" around themselves have a better chance of limiting the "IPO Discount" and pricing their IPOs closer to their peers' valuations.

What are the factors for a successful IPO?

Successful IPO factors are:

Retail-qualified section

This operation normally has a segment for regular and qualified investors. An IPO's mild symptom is favorably received in the qualified section, including industry people with more knowledge in this area. Knowing which fund managers or other institutions will be present at the IPO can be useful.

A large number of shares are allocated to the retail section; it can be because the company cannot attract professional attention and is attempting to arrange shares among small investors.

Trade Volume 

Trade Volume refers to the total number of shares involved in the transaction, determining the company's free float once it is listed on the stock exchange.

In this regard, it is beneficial to know whether the former shareholders intend to keep a portion of their shares or sell them entirely. Their desire to remain shareholders after the IPO demonstrates their long-term commitment to the company. They will be the first to be interested in the share price continuing to climb in the future if that is the case.

Business Sectors

Although it may appear self-evident, you must be conscious of the importance of understanding the risks associated with the industry to which it belongs.

A corporation providing the power is not the same as one developing biotechnology. These companies' services are vital for citizens, so their accounts will be more steady and predictable in the first situation. Furthermore, potential competitors face considerable entry obstacles.

But biotechs face larger risks (regulatory issues, more difficult forecasting benefits, and variables from one year to another). It's a good idea to contrast the PER with which it'll start its stock market adventure and compare it to that of other publicly traded firms in the same industry.

The Company's Accounting aspects

It's interesting to look at the company's status, focusing on revenue,  costs, sources, profitability, margins, and net debt.

The Cost

An indicative price range is normally released before a firm begins trading on the stock market. Still, the actual price from which the share price will begin is usually not revealed until the day before the company begins trading.

Cost is the most crucial aspect that will determine the operation's success. You must do the math to see if the price at which it is produced is competitive compared to similar companies. Even if the business is solid, the operation may not be appealing if the beginning price is too high since it lacks significant upside potential.

When are we sure to invest in a successful IPO

There are four phases for a successful IPO. They are as follows:

IPO Planning and Strategic Considerations - Phase 1 

Phase 1 starts 1-2 years before the IPO. Examine strategic alternatives and conduct a check, ideally an IPO readiness assessment and diagnostic. Choose the best option, set up resources and an IPO project management office.

Prepare corporate systems, new functions, and tax optimization at the corporate and shareholder levels. Start constructing capital markets infrastructure and implementing structural changes to prepare for an IPO.

IPO Preparation - Phase 2 

Phase 2 starts 6-12 months before the IPO. Prepare presentation materials for banks, analysts, and investors and refine the business strategy and IPO data book. Assemble a suitable external IPO team such as lawyers, bankers, investor relations, auditors, and other advisors.

Establish an IPO timeline, begin due diligence, and create a concept offering. Based on early investor input, adjust the equity history and valuation methodology.

Initial Public Offering (IPO) deal - Phase 3 

Phase 3 starts 1 to 6 months before the IPO. Prepare the first draft of the offering prospectus by gathering financial data and other relevant information. Manage the filing process, finalize the prospectus, and obtain regulatory and stock exchange clearances.

Launch the investor roadshow to attract the right investors in the major capital groups at the right time in the market. Create the initial public offering order book, decide on the issue price, and assign orders to investors.


Enjoy the IPO ceremony and keep your promises as a public company with additional media coverage. Using the IR calendar, mobilize investor relations, road shows, and investor marketing.

Using effective forecasting and IPO proceeds, manage investor expectations. Provide excellent external reporting and disclosures, as well as sound company governance.

How do you know if are you investing in a successful IPO? 

IPO is successful when you see the following results:


Beyond sheer visibility, the degree to which an IPO improves a company's reputation is possibly the essential indicator of its success.


Public firms must adhere to strict regulatory regulations and listing criteria, improving credibility and providing better information to investors and analysts.

A company's ability to achieve these high requirements without losing trust is a key component of a successful IPO.


Many private enterprises are relatively unknown to the general public before going public. As a result, increased visibility is a significant advantage of becoming public.

The degree to which a company's visibility grows could be a metric for its IPO success.

Tips for Successful IPO

A distinct business model

You'll need to present a profit model with long-term commitments. This model is particularly important for businesses that operate online and must transition from the intangibility of the Internet to the harsh reality of the physical world.

The situations of the social networks Facebook and Twitter can be used as examples for reducing distances. To monetize their high volumes of visitors, both rely on advertising.


A stock market debut means that your company will be scrutinized by the public more than at any other time in history and that you will have to be extremely consistent with each of your moves. You won't be able to further unless you have all of your papers in order.

The difficulty of the IPO process means that the company pursuing it has a lot of strength. All essential adjustments must be made during the Readiness Assessment so that the company's corporate governance values prevail: strong finances, immaculate administration, and transparency inside and outside.

Corporate Communications 

There is another component to persuade individuals that betting on your firm is a sure thing, in addition to the legal and financial aspects.

As no one would put their money in an unknown firm, the ultimate goal is to build a solid brand image by advertising the benefits of your business, with recognition and benefits beyond the transitory present.

Improve your leadership skills

The time it takes to prepare for an IPO might range from 18 to 24 months.

Any firm that wants to take this route needs strong leadership willing to work hard through ups and downs, evaluating, analyzing, and implementing appropriate measures in practically every aspect of the business to reach the public offering.

Starting an IPO Readiness Assessment by focusing on the company's leaders' development and learning is a great place to start.


Patience is another factor that will aid you in overcoming the test of going public in business. Do not underestimate how much money, time, and effort this operation, as well as all the associated paperwork, will take.

Dealing with consultants, partners, auditors, analysts, and financial specialists can become a full-time job for the CEO and his trusted team, not to mention the necessity to keep the firm running and growing if you want to attract the maximum possible number of wallets on the day of the stock market debut.


Choosing to take a company public is a big step, and pulling off a successful IPO takes a lot of attention and hard work. The reasons for a company's desire to go public and the timing of the offering will considerably impact the outcome. Developing a sound strategy ahead of time is critical, ensuring that any existing and potential problems are identified and addressed as soon as feasible.