What is it that's stopping you build your brand or business?
Or plain you don't have a business plan handy?
If it is the third, well, don't fret. This mini-guide with some fail-proof steps will get you through the plan you need to kickstart your brand or online business.
Today, we live in a world where 9 to 5 jobs are slowly taking a back seat to secure finances. Millennials are defining their fortune with side hustles, online presence, and simply starting their own business.
A pool of business ideas making head-turning revenue and bridging the market gap with utmost ease.
So, if you have to start a business online, don't waste your time. Take action, because if you won't, who will?
This guide will take you through
- Figuring your niche with a target audience
- Generating assets to sell online
- Establishing the force of subscribers
- Creating a media that spread the word
- Reinventing your business with a product monetizing itself
1. Find Your Niche & The Target Audience
Before you jump into the room of figuring of what to sell, you should know whom to sell or pitch.
It is the mistake most newcomers, and young entrepreneurs end up committing. It's always ideal vouching for your brand and opening it up to as many people as possible. Why not have multiple doors open, If one sadly dismisses your brand, you have another.
The truth is, it may lead to a downfall.
Because to kick start your online brand journey, you need to settle for two things first
- Your niche
- Your target customer
Stick to your niche and feed your figured audience the sweet fruits of your brand. You might not be for all, but for some, you must be everything.
Strengthen a community of people to which your business serves with authenticity and specificity.
To simplify this, make a checklist and see if your brand is laying a foundation on these —
Who is your target customer?
What's their demographic?
What do they struggle with?
What do they want?
How much do they make?
What offers them utmost customer satisfaction?
This drill is easy and lends a perfect opportunity to identity your target customer. Executing this will enlighten your vision for a smooth customer experience, and trust me, you'll be saving years of stress if the initial stage of your business cycle handles this.
Catering to your target audience unfolds more commitment and enhances your brand value. You curate your business product keeping in mind who needs it.
Be it a web designing business or a freelance mobile app developer. You are segmenting your ideal audience with their needs and serving them the right products.
2. A Website
Having a website is prominent.
I mean, what in the world represents a business without a website?
If you wish to start a business online, having an attractive website is a must.
Your website is the first product that you will OWN.
They say, why not start a personal brand through Instagram, Facebook, LinkedIn, or Medium.
Of course, you can. Many successful entrepreneurs have made a brand on social media and are now minting money.
But, ask yourself, would that be your very own? Do you own Instagram? Do you own Medium?
What if they decide to shut off overnight? Oops, your business collapses with their decisions.
That's why curating your website by personalizing it with your business theme is crucial.
Own your media.
Over time, with consistent posting and product launch, you can grow it unimaginably.
Reasons you must have a website?
- Segment your content
- Brand it as you want
- Attract audience on social media back to the website
- Effective SEO for brand discovery
- Gather email addresses for a forever community
- Ultimately convert traffic into sales with potential products to sell
How to build a website?
We're almost in 2022, and unquestionably, having a website is an asset that is non-negotiable. It is the face of your brand; it is the home for your online brand.
Therefore, you need it, but how?
Listen, it is not a harrowing ordeal. It could be complex for some in the bygone days, but today it is a smooth process.
You can get your website up and running in a day.
Thinking it can burn a hole in your pocket?
No, you don't have to pay $50000 or hire a web developer to get it all live.
1. Go to Go daddy and call their customer service. They will assist you with everything from buying a domain, hosting, and setting up your WordPress account.
2. Get a WordPress account and set up the theme and how you want it to be.
3. If it may sound too much for you, you can hire a web designer to give a look and feel to your website.
Experienced graphic designers can also help design the logo, giving an overall branding element to your site.
There is also Wix.com where you can look for dummy websites and then personalize it with content to graphics from their gallery in the most admirable way.
Key elements to look for on your website homepage --
- Your personal brand logo
- Professional Photography
- Your brand's value proposition (whom you help and how you help is crucial)
- A clear and concise Call-To-Action
Told you; it is not rocket science.
3. Create A Content Strategy
Crafting a content strategy is prominent to lay the foundation of your brand that is still afresh in the vast blue ocean of potential competitors. The free resources and information-laden articles and guides are a path to build your target audience's trust in your brand.
To create a solid content strategy for your personal online business, come with the topics that serves your target audience's pain points and challenges. There are many resources to walk you through, from Google's Keyword Planner, Buzzsumo, to Answer the Public. These online tools are handy and expert-recommended to present some exciting topics.
Once you have figured the content topics, the next step is the content formats. Don't stick to only blogs; there are multiple mediums to get the word out —
- Online Courses
- PDFs, Guides, Checklists
- White Papers
- Case Studies
- Email Sequence
Where can you post the content?
- Your website
- Other reputed blogs or websites
Write at least weekly to generate a consistent content system. The successful entrepreneurs or top 10 online businesses only dived into consistency once their platforms were live. When you write weekly, you automatically position yourself as a brand or authority people admire.
No wonder written content is the backbone of a personal brand.
Content marketing is a long journey, and it reflects highly on quality and consistency. Start with 1-2 content types and gradually make the shift. You may focus on blogs and emails first, then go for videos, infographics, and worksheets.
Remember, Google loves words, and it's on you how to distribute the content with SEO to make it score well for Google's algorithm. Organic traffic is a blessing for new, fresh online businesses.
4. Creating A Media
Nothing is better than getting the word out through newsletters. You can now do the actual pitching as you set the community, and people have trusted you to trade their email addresses with the value offered.
Sending weekly newsletters should be the primary goal, as you own your email list after your website. Your email subscribers will stay no matter all the social media platforms shut down.
It brings in a personal relationship. When the audience shares their email address, they believe in a long-term commitment.
You can start with email sequences to introduce your brand, your offerings, personal story, and values.
There is no end to topics you can craft your newsletters around, but it should be from your niche. However, giving a global touch to your niche is no crime.
Also, sign up for a reputed Email service Provider that lends ease, automation, and cool features. ConvertKit is my go-to for connecting with subscribers and fostering the community.
The content types differ too on emails, and some are happy with newsletters, while others send full-fledged blog posts to entice their subscribers. There is no stiff strategy, test upon everything to settle down for one with good metrics.
Note — Write short killer emails. If writing long, add a defined structure with headings and subheadings.
Having your brand up and running on social media is imperative. In stride of making a kickass website, eye upon equally for the social presence too. From Instagram, Twitter to LinkedIn, your Facebook community, everything needs to be solid and consistent.
The traffic generated from social media could be enormous and organic, so why not invest in upping the game with a fail proof social media strategy?
The end goal is getting the word out, and the mediums are MANY.
5. Reinventing Business With A Self-Monetizing Product
You are here for a meaning. To position your brand and ultimately monetize it. Your hardwork of years should pay off even while you are sleeping.
The perk of running your online business is this — you make money even in your deepest sleep. Create a system that is break-free and monetizes automatically. As you have built authority for your target audience, it's time to sell them what they are here for.
Monetize digital products or services that serve their pain points. There are many options to start with —
- Online courses
- Graphics and Digital Art
- Professional Services
- Web-based applications
You will eventually make more money with the audience that is interested in your services. Monetization is the aim of starting a personal brand or online business.
So, if it is this easy, why everyone doesn't try it?
The thing is, entrepreneurship is a slow pill, and it may take years and sometimes months to show what it got. It needs patience and a constant drill to keep you motivated.
The miracles of instant recognition, email subscribers, and monetization may take time to kick in, but the outcomes could be at par when it does.
If you own a personal brand or thinking of one, this guide can help you achieve success.